Posting Job Title: Manager, Acquisition & Migration Advertising
Requisition #: 144794BR
Posting Location: New York, NY, US
Area of Interest: Marketing
Position Type: Full Time
Posting Job Description
Time Warner Cable currently seeks a Manager, Acquisition & Migration Advertising for our Residential Marketing Department. Below please find a brief description of the essential duties and responsibilities required to function successfully in this position.
Essential Job Functions:
Supports the Director of Acquisition & Migration advertising through the development and implementation of effective and successful advertising in support of the TWC brand, its products and the Company's subscriber and financial growth goals.
Works effectively as part of a highly collaborative team, including members of the Advertising, Acquisition, Migration and teams, in the development of our advertising.
The manager will be the key contact with the legal department with oversight to ensure compliance Responsibilities will also include offer coordination and creative flighting and sequencing of creative assets.
In addition to the functions and responsibilities listed above, the successful person for this role must be a highly motivated and collaborative individual, capable of working effectively with the cross functional teams.
- Must, have experience developing and launching a variety of marketing communication activities including mass media and digital engagement and be proficient analyzing programs' metrics and results.
- Project management skills are critical.
Five years of experience in the development and implementation of impactful and successful advertising campaigns for large companies with reputations for marketing excellence.
Marketing products with a recurring revenue model, including upgrade marketing.
Experience in some or all of these areas: Subscription/recurring revenue model advertising, Acquisition marketing and migration/upgrade marketing, 360 marketing, DRTV, production, creative/media placement, and trafficking.
Education and Experience:
Bachelor's degree (B.A. or B.S.) from four-year college or university; or equivalent training, education and experience.
Delegates authority to carry out work of a unit to subordinate supervisors or managers.
FCC Unit_TWC: HQ452
Controlling Establishment ID: 00449 - NYC 1633 Broadway
More on TWC:
Time Warner Cable provides generous benefits. Health care and retirement benefits are significant portions of the total compensation package at TWC, and we invest more in those benefits than most employers. In addition, we offer tuition reimbursement, adoption assistance, competitive paid-time-off programs, work-life resources, and discounted pricing on TWC residential products and services for employees within our footprint. Our hope is that, by providing our employees with rich and flexible benefits, we can help them take care of the people who matter most – at work and at home.
Time Warner Cable is an Equal Opportunity Employer M/F/D/V.
Time Warner Cable (TWC) makes coaxial quiver. The company is the #2 US cable company, after Comcast, with operations in 28 states. Its core...