Manager, Branding & Marketing Communication
Return Path - Sunnyvale, CA
The Impact You’ll Have at RP

Does shaping and molding a respected brand sound interesting to you? Do you have a passion for brand building? If so, you’re probably a great fit for our Manager, Branding & Marketing Communications . Our marketing team has often described themselves as a “small team with a big budget.” As a Manager, Branding & Marketing Communications you’ll support all outbound corporate-level marketing & communications projects as well as brand advertising, messaging and brand management. The range of duties includes:

Work closely with the rest of the Marketing team—including PR, thought leadership, web development, demand generation, and events—in establishing go-to-market processes and executing integrated marketing & communications efforts around the world

Own the creation and execution of corporate marketing deliverables, including the management of collateral, website content, presentations, training documentation and other related pieces

Research, negotiate terms and maintain day-to-day communications with external agencies and vendors, ensuring both brand consistency and voice across a variety of resources as well as maximizing our collaborative spend

Act as a key resource to support partner and customer communications, including copywriting, content review, global branding/messaging consistency

Coordinate the creation of high-impact creative marketing communications elements, including invitations, website, demos, presentations, graphics, reports, whitepapers and newsletters

Develop brand guidelines, execute training and ensure consistent adherence to guidelines for all marketing materials and activities—both internally and externally

Execute and generate metrics reports/benchmarks

Manage budget planning process

What does it take to be successful in this role?

Over 10 years of experience, preferably a combination of B2B and B2C

Established accurate project objectives and timelines to ensure project deadlines are met and—using the latest measurement technologies—provided measurable data that documents the impact of marketing communications efforts

Created content for a wide variety of audiences while driving brand

Managed multiple projects/deadlines simultaneously and independently

Worked cross functionally to plan and execute successful marketing programs

Must be experienced working for or with creative agencies

Experienced with the sales process and how to enable sales readiness

Strong Microsoft Office skills required; familiarity with Adobe Creative Suite desired

Knowledge of Salesforce.com or Eloqua Marketing Automation System a plus

NOTE: Writing samples and a portfolio of work samples will be required.

Role-Specific Competencies

Analytical Skills: Thinks analytically and creatively to make the most of available data; generates new ideas, takes risks, proposes change, encourages innovation, and solves problems creatively

Computer Skills: Skilled in the use of computers, adapts to new technology, keeps abreast of changes, learns new programs quickly, uses computers to improve productivity, leverages the internet to find information

Communication: Communicates well both verbally and in writing; uses appropriate medium for communication based on the situation, delivers effective presentations, shares information and ideas with others, has good listening skills; able to translate complex materials into meaningful and relevant content for both technical and non-technical audiences, and influence behavior

Global Perspective: Has a global view and is comfortable and effective working with global partners, understands global markets and international considerations

Stragtic Acumen: Ability to think strategically, making data-driven decisions

In addition to the above, you must be a good fit at Return Path. To be successful here, you must demonstrate Personal/Professional Growth , Professionalism , Flawless Execution , and Strategic Thinking; have a Positive Impact and a great sense of humor . Visit our website to read detailed descriptions of expectations at each of the four levels at RP: (1) Learning, (2) Applying, (3) Guiding and (4) Shaping. This position is categorized at the Applying level.

The Return Path Experience

Don’t get us wrong, it’s not easy to land a gig at RP. You’re going to go through 8-12 interviews and really have to want it. You’re going to have to learn the ins and outs of our business before you even get here. Here’s the good news: only the best and brightest minds in email work here. So, once you’re in, this is a place where you’ll be challenged, inspired, rewarded and transformed. Really, you ask? Yes, really. The Return Path experience is a two-way exchange. We ask you to give us your very best every day. We expect a lot from you. We challenge you with interesting work, stretch assignments, a collaborative work environment and a ton of learning and growth. The pace is fast and furious. In exchange, we give you everything you need to live a happy, balanced life. This includes great pay, open vacation (yup, you heard that right!), great benefits, flexibility and, well, whatever else you need. Everyone is unique and we pride ourselves on not having one-size-fits-all solutions. At Return Path you’re a person, not a title. What’s important in your life right now? Kids, pets, triathlons, church, tango, karate, yoga, parents, Pilates, pre-natal—we will support you through it all. Give and take. That’s a Return Path career path.

What it’s like to work here

It’s great! From the CEO and senior management team to the newest entry-level employee, we are a company that cares a lot about fostering a great work environment and a fun, energetic, success-oriented culture. We have a strong philosophical belief that our people are our most important assets. And we don’t just pay lip service to that phrase—we incorporate it into our policies, and we live it every day. Yes, that philosophy means we have generous “traditional” benefits, and it also means we take a lot of time to focus on high quality management and leadership, and time to make sure everyone in the company is in the right job, knows how his or her job contributes to the overall company mission, and has a clear sense of learning and career growth. We have great employee retention over the years because people love coming to work here and really feel like they’re part of something special. For more information visit www.returnpath.net

Return Path - 2 years ago - save job - block
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About this company
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Founded in 1999, Return Path is the worldwide leader in email intelligence. Our industry-leading email intelligence solutions utilize the...