Manager, Credit & Loyalty Marketing (Mason. OH)
Macy's - Cincinnati, OH

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Overview:
The Credit & Loyalty Marketing Manager is responsible for managing marketing initiatives for Macy's credit and loyalty programs. In conjunction with internal and external partners, develop messaging and targeting strategies that drive sales and loyalty. Lead creative production and execution for cardholder loyalty mailings. Responsible for ensuring accuracy and legal compliance, meeting budget requirements and adhering to strict timelines for assigned programs.

Key Accountabilities:
Develop and manage Core and Additional Marketing Funds test marketing programs. In conjunction with Corporate Marketing, Divisions, and external business partners, drive strategies that grow sales and loyalty

Develop metrics to target key customer segments with relevant marketing messages and offers

Communicate regularly with internal and external partners, including related program impact, expense and results

Work with Marketing Analytics, Credit Marketing Systems, and external business partners to develop metrics, key success factors and project plans in advance of test / new programs.

Facilitate on-going timely evaluation and analysis of current marketing programs for overall effectiveness

Budgetary responsibilities, expense forecasting and control

Build strong relationships with Divisional partners, as well as external production and agency vendors

Communicate relevant project updates on a regular basis

Interview, hire, and train employees; plan, assign, and direct work; appraise performance; reward and coach employees; address complaints and resolve problems

Skills Summary:
Bachelor's degree (B. A.) from four-year college or university (with an emphasis in communication, marketing or business preferred); or one to two years related experience and/or training; or equivalent combination of education and experience required with an emphasis in communication, marketing or business preferred

Experience in managing budgets and forecasts

Ability to work independently and make judgment calls

Ability to manage multiple projects and deadlines

Ability to lead and execute initiatives that impact several functional areas

Displays pro-active problem solving skills

Excellent verbal and written communication skills

Proven ability to work in high pressure environment with adherence to strict timelines, quality and audit standards

Ability to effectively interact with, present information to and respond to questions from all levels of MCCS, Division executives and vendor representatives

Demonstrates a high level of organization and attention to detail

PC software skills - Word, Excel, Powerpoint

Macy's is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Macy's - 2 years ago - save job
About this company
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The nation's #1 department store chain has adopted the name of its most famous brand and cash cow: Macy's. Macy's, Inc. operates about 840...