Manager, Customer Acquisition
Match.com - Los Angeles, CA

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Match.com is seeking a Manager, Customer Acquisition to drive display, email, and mobile marketing campaigns across the IAC Personals brands. This position requires applied knowledge of best practices in display advertising and a proven track-record of delivering qualified traffic from both an acquisition and conversion perspective. The role requires an analytical mindset and relentless drive to optimize online marketing campaigns for maximum efficiency and effectiveness. This role requires the ability to operate on both a strategic and tactical level, covering all aspects of display advertising including campaign management, optimization, creative testing, and analytics. The position requires a high level of accuracy and attention to detail, as well as an interest in understanding and solving complex issues. Our ideal candidate has proven experience with ad serving, reporting, and creative troubleshooting as well as extensive experience using DFP.

Responsibilities:
Responsible for creation, implementation, analysis, optimization and management of online, email, and mobile marketing campaigns across IAC Personals brands

Implementation of our digital cross-sell campaigns using DFP and DSM

Collect and analyze campaign data, synthesize results and identify actionable opportunities and best practices to improve campaign performance

QA creative submissions and troubleshoot any issues that may arise while the campaign/orders are in progress in DFP

Produce daily, weekly and month-end creative and campaign performance reports, and additional ad hoc analyses as required

Collaborate with design team to develop creative test strategies and provide strategic context and insight for creative idea generation

Develop and execute new creative and campaign tests to better target users and improve overall ROI

Work cross-functionally with internal Product, Marketing, Finance, and Analytics teams

Manage internal relationships with Match.com, Chemistry.com, and People Media marketing teams

Requirements:
Bachelor’s degree required

2+ years experience in display advertising, online marketing, affiliate marketing and/or mobile marketing preferred

Advanced Excel and analytical skills required

DART experience and trafficking/troubleshooting/reporting skills required

An excellent multi-tasker, extremely detail oriented and able to thrive in an entrepreneurial environment characterized by constant growth and change

Demonstrated ability to interpret in-depth analyses, uncover actionable insight and effectively communicate to the broader organization

Key Words:
Display Advertising, Customer Acquisition, Acquisition, Interactive Marketing, Online Marketing, Digital Marketing, Analytics, Affiliate Marketing, Mobile Marketing, Email Marketing

Match.com - 16 months ago - save job - - block
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