Manager, Customer Strategy & Intelligence
Macy's - New York, NY

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Overview:
Key point person for FOB specific insights & customer analytics utilizing Macy's customer transaction database to derive insights around shopping patterns/trends of key customer groups and develop recommendations that can be leveraged to inform strategic decisions for Macy's overall with a primary focus on Merchandising and Planning. Partner with merchants, field/store, and vendors to create plans to execute on these strategy recommendations. Support My Macy's localization efforts by providing insights into actual customer behavior in Macy's stores. Partner with other teams as appropriate and necessary to deliver a holistic consumer and customer opportunity view (e.g. Consumer Insights team, Field, Merchandise Marketing, Key Vendor Partners etc.).

Key Accountabilities:
Conduct Advanced Customer Analytics (80%)

Continuously monitor the business by mining our customer data to surface business opportunities; Compile and present category key findings to senior leadership to drive change

Provide answers to support ad-hoc analysis requests from senior merchants using our customer database or our external partner's tool called The Shop

Work with senior merchants as necessary to help pull together the resources needed to create test and activation plans against specific initiatives, measuring & evaluating performance of initiatives during and following implementation

Act as a change agent establishing best practices for Macy's vendor collaboration initiative and supporting our merchants with an internal point of view on the same customer data

Liaise with other internal groups as necessary to create a cohesive merchandising strategy informed by deep customer insights

Identify Business Integration Opportunities into Core Merchandising Processes (20%)

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Operationalize" and "routinize" the use of customer data reports to ensure adoption and change

Understand decision and activities in core merchandising processes to make recommendations on where customer data can be integrated to inform or provide a different performance lens

Develop best practices for how to further leverage our customer database and analyze customer data to inform traditional merchandising decisions

Participate in the development of a set of standard customer metrics necessary to provide a view of performance across businesses; serves as a tool to highlight strategic opportunities by business category or FOB (Family of Business) and the pipeline of ideas for deeper customer analytics

Provide thought leadership to senior Merchants on how to interpret standardized customer metric reports and how to use as clues for deeper analysis

Skills Summary:
4 year college degree required

Strong retail understanding or background required with solid understanding of merchandising processes

Minimum of 7 years work experience in apparel retail (Merchandise Marketing, Buying, Planning), management consulting (Strategy & operations), statistical analysis, marketing research, and/or advanced financial analysis (Retail industry research analyst)

Stellar analytical skills including the ability to run analysis, synthesize data, interpret results, draw thought provoking conclusions, and present comprehensive actionable business applications

Ability to partner with external and internal groups as necessary to provide merchants with comprehensive and thorough customer analysis to inform business strategies

Attention to detail and commitment to absolute accuracy and delivery of high quality work

Comfortable with informed debate and collaborative discussion

Strong active listening and interviewing skills; thrives in a fast-paced environment

Comfortable with ambiguity, creative thinking, and leading change

Strong interpersonal and leadership skills including the ability to manage a staff or internal clients

Strong communication skills, including ability to engage with and present to senior leadership

Macy's is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

About this company
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The nation's #1 department store chain has adopted the name of its most famous brand and cash cow: Macy's. Macy's, Inc. operates about 840...