Manager, Data & Analytics
Varick Media Management - New York, NY

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Varick Media Management is an MDC Partners Company. VMM was founded in 2008 to deliver on the promise of audience-driven media – the idea of buying audiences, rather than pages.

VMM’s Manager, Data & Analytics monitors campaign and performance data in real-time on an on-going basis. Utilizing automated data visualization approaches, proprietary algorithms, and statistical models, they mine through reams of machine-generated data quickly identifying the insights, attributes that generate business results and ROI. They are likewise responsible for analytics, market research and forecasting for both active and prospective accounts.

The Manager, Data & Analytics reports to Director, Yield Optimization, Data & Analytics. This role may have a support group that reports into it. Currently that is the case where The Yield and Data Analyst reports into this role. This role must also understand and work with the team maintaining the VMM DMP, from where the audience analysis originates.

Responsibilities:
Manage several campaigns on a daily basis, optimizing them based on their key performance indicators

Execute meticulous daily, monthly and yearly audits to ensure campaign pacing and performance are on track

Engineer recommendations to improve campaign performance

Develop insightful PowerPoint presentation decks, leading to learnings and growth for clients

Partner with the Client Services team to present these insights in concise, organized and creative form

Work with various internal teams to ensure client satisfaction, meet performance goals, and grow client business

Execute billing audits on a monthly basis

Perform external market research as necessary

Provide analytics and reporting support for all teams, including Client Services, Sales and Partnerships

This role will also be in charge of trading several campaigns in order to maintain a full understanding of the entire division behind the analyses.

Requirements:
BA or BS required

4-5 years experience in digital advertising

Skills:
Analytical person who enjoys working with numbers

Proficiency in Excel required

Experience working with large data sets

Some experience working with data warehouses preferred

Attention to detail an absolute must

Ability to multi-task

Capacity to absorb both objective and subjective information from multiple sources

Presentation skills, especially through PowerPoint

Aptitude towards identifying clear insights from looking through large data sets

SQL skills a plus but not required