Varick Media Management is an MDC Partners Company. VMM was founded in 2008 to deliver on the promise of audience-driven media – the idea of buying audiences, rather than pages.
VMM’s Manager, Data & Analytics monitors campaign and performance data in real-time on an on-going basis. Utilizing automated data visualization approaches, proprietary algorithms, and statistical models, they mine through reams of machine-generated data quickly identifying the insights, attributes that generate business results and ROI. They are likewise responsible for analytics, market research and forecasting for both active and prospective accounts.
The Manager, Data & Analytics reports to Director, Yield Optimization, Data & Analytics. This role may have a support group that reports into it. Currently that is the case where The Yield and Data Analyst reports into this role. This role must also understand and work with the team maintaining the VMM DMP, from where the audience analysis originates.
Manage several campaigns on a daily basis, optimizing them based on their key performance indicators
Execute meticulous daily, monthly and yearly audits to ensure campaign pacing and performance are on track
Engineer recommendations to improve campaign performance
Develop insightful PowerPoint presentation decks, leading to learnings and growth for clients
Partner with the Client Services team to present these insights in concise, organized and creative form
Work with various internal teams to ensure client satisfaction, meet performance goals, and grow client business
Execute billing audits on a monthly basis
Perform external market research as necessary
Provide analytics and reporting support for all teams, including Client Services, Sales and Partnerships
This role will also be in charge of trading several campaigns in order to maintain a full understanding of the entire division behind the analyses.
BA or BS required
4-5 years experience in digital advertising
Analytical person who enjoys working with numbers
Proficiency in Excel required
Experience working with large data sets
Some experience working with data warehouses preferred
Attention to detail an absolute must
Ability to multi-task
Capacity to absorb both objective and subjective information from multiple sources
Presentation skills, especially through PowerPoint
Aptitude towards identifying clear insights from looking through large data sets
SQL skills a plus but not required