Founded in 1980, Digitas—one of the world’s leading digital marketing and media companies—is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world’s fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people’s passions and create loyal, motivated relationships.
Our people are at the top of their industry — inspiring innovation, creativity and results. We're artists, analysts, technologists, writers, and producers. We're passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.
Strategy & Analysis Group
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:
- Discover new paths for growth by uncovering and developing new segments, products, and channels
- Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
- Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities
- Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. As a Manager, you will work under the direction of a senior leadership team to:
Synthesize the big picture and incorporate the details that drive the strategy
Provide the thought leadership to develop integrated marketing analytical solutions across customers and channels to improve client decision-making
Provide data interpretation, design models and track results across multiple marketing channels using various data sources.
Manage various external vendors: online - content management, data analysis, research tools, 3rd party ad server; offline - response, letter shop, telemarketing vendors.
Maintain functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements.
Give direction to Analysts and Senior Analysts on all aspects of client deliverables.
5-7 years of digital marketing, agency or client side experience required.
This position requires world class consulting skills and deep marketing analytics experience to provide strategic direction and insight driven analysis to our blue chip client roster.
In-depth knowledge of integrated marketing and CRM disciplines (including marketing research, general marketing, advertising, direct marketing, customer care, etc.) a must.
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI and proficiency in analytical tools such as SAS and SQL needed. Prior experience managing teams and projects is valuable.
For more information, visit www.digitas.com
Digitas - 13 months ago
This company knows the important bits (and bytes) about interactive marketing. Digitas provides digital communications and direct marketing...