Manager, Digital Analytics
The Allant Group - Burlington, MA

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Join our Burlington, MA team as a Manager . Our Manager is responsible for supporting the design, development, and delivery of advanced advertising analytics solutions by applying digital analysis and database marketing techniques. This role will focus primarily on deciphering and clarifying client ad hoc analysis questions, utilizing and integrating customer-level profile and behavioral attributes from multiple sources, and interpreting, packaging, and delivering thoughtful analyses to inform client business decisions.

Allant has existing relationships with major TV and media companies. This role will include elements of direct client support and custom solution development, as well the opportunity to contribute to Allant’s own data and analysis platform.

Duties and Responsibilities

Primary responsibilities for this position include but are not limited to:

Collaborate with clients and internal stakeholders to understand business and insight goals, define a learning agenda, and identify relevant KPIs and diagnostics to pursue

Partner with inter-disciplinary internal and client teams in the development, execution, standardization, and automation of recurring reports, dashboards, and prototypes

Glean actionable insights from reports to support adjustments to client campaigns, products, or business decisions

Work efficiently with client data and analytics partners to define, configure, extract, aggregate, package, synthesize, and share data, results, and insight

Leverage and integrate multiple data sources –demographics, psychographics, lifestyle segments, vertical-specific characteristics, campaign or video content exposure and response events, product purchase or conversion activity, etc. – to iteratively analyze and refine to answer client insight questions

Prepare and present compelling analytical presentations and effectively communicate (both in writing and verbally) complex concepts to marketing and business audiences

Provide mentorship and guidance to other analysts where necessary

Desired Skills and Experience:
Bachelor’s degree (Master’s preferred) in Business, Marketing, Statistics, Economics or other quantitative discipline

8+ years of work experience in an analytical role in a professional services environment: digital advertising, database marketing, or interactive/ technology consulting

Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives

Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities in terms of reporting and dashboards

Balances desire for quantitative rigor with realities of inconsistent business data

Attention to detail and time management to deliver high quality, client-ready work for multiple projects across several client engagements while meeting deadlines

Ability to articulate strategic marketing implications of campaign performance results for business audiences with clarity and persuasiveness

Technical expert in data extraction, manipulation, and visualization tools such as SAS, SPSS, SQL, Excel, Tableau, QlikView, and/ or others with minimal supervision

Proficient in integrating multiple data sources and utilizing creative analytical approaches to answer client audience insight or campaign performance questions

Knowledgeable of the media planning, measurement, and optimization process and acumen (both online and offline)

Proficient with the application of analytic methods in the digital and online channels

Some familiarity with statistical modeling, marketing test design, and audience segmentation

History of building relationships with client analytics and data management staff

Working experience in digital video, cable, or TV media industries a bonus

The Allant Group - 2 years ago - save job
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