Manager, Digital Marketing Programs
Alvarez & Marsal - New York, NY

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Alvarez & Marsal is seeking a Manager, Digital Marketing Programs, who can apply technical savvy and marketing communications expertise in maximizing A&M’s digital presence. The Manager, Digital Marketing Programs will focus on managing integrated campaigns to expand A&M’s brand visibility and messages across its digital channels, including the global website, e-mail direct marketing, social media, mobile and apps, and multimedia features such as audio, video and webcasts. This individual will play a key role in shaping a digital marketing strategy to meet the needs of a fast-paced, entrepreneurial professional services environment, working closely with and reporting to the Director of Marketing Communications (MarCom).

Responsibilities:
  • Collaborate with the Director of MarCom and businesses to develop and disseminate content that reflects the A&M brand and extends the firm’s go-to-market strategy
  • Design and execute integrated marketing campaigns, including visibility on channels such as web, social, Google Ad Words, webcasts and e-mail direct marketing
  • Work closely with Director of MarCom and Marketing Communications team to manage A&M homepage, social media updates and multimedia features against the firm’s Editorial Calendar
  • Work with business leaders across the firm to create and update content for the external global website
  • Collaborate with marketing team and serve as project manager of all digital initiatives
  • Partner with A&M’s internal IT team and outside creative resources in a project management and production capacity for digital marketing channels
  • Produce website and social media analytics using Google Analytics and other tools such as Radian 6
  • Work with other stakeholders around the firm to integrate aspects of the global website with CRM, intranet and other marketing systems/servicesManage and track domain registrations, trademarks and related digital assets
  • Assess geographic website needs, such as local translation requirements and domain extensions
  • Link content creation to SEO and SEM
  • Stay on top of the latest trends in digital marketing
Social Media/Multimedia/Mobile
  • Design and execute strategy, create content for and manage the firm’s social media channels
  • Keep the firm’s social media guidelines and training program up-to-date with the latest developments
  • Closely monitor social media sites and immediately raise reputation management issues to CMO and Director of MarCom
  • Perform analysis of social media activity and provide weekly, monthly and quarterly reports
  • Ensure web content and presentation is compatible for mobile audience
  • Recommend and execute on ideas for mobile applications that reinforce global branding efforts
  • Provide world-class project management to support scheduled webcast events
  • Manage audio/video streaming content and updates to the global website
Direct Marketing Campaigns
  • Serve as project manager for all integrated campaigns across all digital channels
  • Create communications in branded templates and troubleshoot coding issues, as needed
  • Create reports for e-mail campaigns

Qualifications:
  • BA or BS degree required
  • 8+ years of experience in digital marketing for professional services, publishing or agency environment, with a focus on content development and management, direct marketing programs and integrated campaigns, web project management, analytics and social media
  • Background in HTML, CSS and JavaScript; knowledge / awareness of HTML5 and related implications
  • Experience with major content management and digital publishing platforms
  • Demonstrated success in working on projects with remote team members
  • Account management experience / ability to interact with internal clients across the organization, while providing excellent customer service
  • Hands-on, analytical, results and execution-oriented
  • Focus on and passion for all things digital; a practitioner of forward-thinking best practices
  • Experience and understanding of social media platforms (LinkedIn, Facebook, Twitter)
  • Excellent knowledge and understanding of SEO / SEM strategies and PPC campaigns
  • Experience creating content for Mobile platforms and applications
  • Experience with e-mail direct marketing campaign tools and CRM tools
  • Experience with measurement and reporting tools such as Google Analytics and Radian 6
  • Multimedia experience (streaming audio/video and webcasting) preferred
  • Blogging knowledge a plus
  • Proficient in Microsoft Office (Word, PowerPoint, Excel)
  • Attention to deadlines and details a must

EEO Statement:
It is A&M's policy to provide equal employment opportunity to all employees and applicants for employment without regard to race, sex, color, creed, religion, national origin, age, disability, marital status or sexual orientation in accordance with all applicable laws, directives and regulations of federal, state and city entities.

About this company
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About Alvarez & Marsal: Alvarez & Marsal (A&M) is a global professional services firm specializing in turnaround and interim...