Develop and execute strategic media and public relations initiatives to massively increase Sonos and product awareness globally.
The primary purpose of the Manager of Public Relations, reporting to the Director of PR & Culture Marketing, is to develop and implement global media and public relations programs and assets that significantly widen the reach of media and influencers telling fascinating stories about Sonos. The successful candidate will have deep experience creating and executing consumer-facing strategies designed to amplify media, social, event, product launch and cultural programs.
Proactively identify opportunities and create and execute comprehensive PR programs together with regional PR Managers in AMPAC, EMEA and China
Manage key relationships with press and partners around the world
Plan and manage global product launches and the creation of all respective assets
Work with all marketing functions to ensure PR efforts are actively integrated with overall marketing plans.
Manage the global headline calendar and track our results against it
Set up PR strategy and vision with PR agencies regionally and globally.
Support regional teams in full life cycle management of our PR agencies including selection, metric setting, and tracking
Desired Skills & Experience
Education: BA Required
Strong strategic media and public relations capabilities, with proven expertise in contributing to significantly increasing brand awareness
Keen understanding of the consumer electronics market and how to communicate CE products to general consumers
Hands-on attitude and a problem-solver
At least 8 years experience implementing creative media and public relations campaigns, preferably in-house background
Understanding and success with social and content based marketing approaches
Experience within global organizations where team members are in multiple offices, in multiple countries
Ability to communicate and partner across multiple marketing functions and effectively deliver product messages to press as company spokesperson
Keen understanding of PR strategies from a global and local perspective
Proven experience managing agencies from inception to execution
More about Sonos:
In 2002, we set out with a goal – to reinvent home audio for the digital age. Our vision was simple - fill every home with music and make listening a valued experience again. We’re making it easy for everybody to listen to the music they love in every room of their home. To hear the songs they love, to discover new music they never knew existed, and to appreciate it all with the highest sound quality.
We’re doing it all over the world – In more than 60 countries, in seven languages through thousands of retailers. We’re constantly looking for ways to improve the experience – with new products, new software and continually investing in ways to provide our customers the best experience possible. We’re doing what we set out to do. Changing the way people listen to music – one home at a time.
Index Ventures - 15 months ago
Sonos is the developer of wireless multi-room music systems for the digital home. The award-winning Sonos(TM) Digital Music System is...