Manager, Interactive Strategy
Weber Shandwick - Minneapolis, MN

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Weber Shandwick is more than a leading global PR agency – we’re an engagement agency. We engage people in the story. Our success is built on a deep commitment to client service, our people, creativity, collaboration and engaging stakeholders in new and creative ways to build brands and reputation. We employ the best in the industry and beyond, working across sectors including consumer, healthcare, technology, public affairs, crisis management, digital and social impact.

Over the past few years, Weber Shandwick was named Most Creative PR Agency in the World by The Holmes Report in 2012, an Agency of the Decade by Advertising Age and Digital Firm of the Year by PR News two of the past three years . We’ve also won numerous “best place to work” awards around the world and Mashable named us a Top 4 Employer for Social Media Professionals .

Weber Shandwick continues to lead and innovate in the digital space, as creative storytellers and engagement strategists for clients. We’ve generated consistent buzz for transformational digital campaigns for top multinational brands. We invest in a diverse range of talent and currently have strategists, community managers, producers, writers, developers, bloggers, and syndication and analytics experts embedded in offices worldwide – seamlessly collaborating and working across time zones and borders.

We're seeking a dynamic, experienced digital/interactive marketing manager to develop strategy, lead a team and flawlessly execute programs in the Minneapolis office. This self-starter will join the leadership team of a major government client immediately. This team member will manage a sub-group (2-5 team members) on critical deliverables on the business and act in a client-facing capacity. This position will also be responsible for working closely with internal Weber Shandwick stakeholders, as well as other agencies, on various digital projects.

Primary Responsibilities:
Provide insight on emerging trends and online media developments as they affect public relations and marketing.

Develop strategies to harness advocates online, whether those are industry influencers, consumers or other constituencies.

Design and implement interactive elements of complex digital/social media engagement campaigns, collaborating with traditional and digital media leadership teams.

Create and execute accurate budget estimates for clients for long- and short-term programs.

Become an expert on our client’s brands and goals, and develop creative solutions that boost the brand’s reputation.

Take broad concepts and strategy and translate them into meaningful, actionable operating plans for account teams.

Identify ways to measure success against the campaign goals and achievable outcomes; determine methods to collect and present data and analysis to clients as well as internal stakeholders.

Work closely with dedicated project manager, who will oversee web platform development, and be able to liaise seamlessly between developer and PR account teams from concept to execution.

Guide, mentor, and motivate staff.

Required Education, Experience, & Skills:
5+ years of experience designing cross-channel digital campaigns for maximum awareness and engagement

Outstanding communication skills: including the ability to successfully present program recommendations and establish relationships with senior clients as a trusted advisor.

Superb execution and management skills, which must include allocating resources effectively, structuring teams and delivering excellent, complex programs in a timely manner (including, but not limited to, mobile marketing and social media campaigns, and web design and development).

Proven experience managing and mentoring a team.

A firm understanding of the intersection of paid, owned and earned media in digital campaign orchestration.

Passion for the new media landscape that translates to thought leadership in the space for Weber Shandwick.

Weber Shandwick - 18 months ago - save job - block
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CMGRP knows public relations to the letter. Doing business as Weber Shandwick, the company is one of the world's leading public...