Manager, Market Research
Abbott Laboratories - Lake County, IL

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Description

Abbott is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs approximately 91,000 people and markets its products in more than 130 countries.

Abbott is seeking talented Marketing Insights professionals to work on one of the leading brands in the pharmaceutical industry. Successful candidates will be able to thrive in a dynamic environment, and have a proven ability to identify opportunities to drive business and communicate insights to influence business decision making.

Position Summary:
The Marketing Research Manager will design, implement, manage and analyze marketing research for the designated therapeutic area(s). The individual will derive insights from primary and secondary research, and partner with the commercial team to inform decision-making around brand strategies and tactics.

Major responsibilities:
  • Act as research lead for key commercial team relationships focused on providing strategic insight, forming a trusted relationship, and staying abreast of commercial issues.
  • Is conversant with custom research methodologies, adept at supplier and stakeholder management, and is able to independently lead custom research projects to deliver compelling strategic and tactical insight.
  • Collaborate with marketing research team members to identify and bring innovative custom research approaches to the organization.
  • Maintain organizational knowledge of market and competitive trends and industry developments and effectively communicate this knowledge to internal stakeholders. Possess a solid understanding of industry secondary data and syndicated sources and their strengths and weaknesses.
  • Analyze market and brand trends and performance for all Franchise markets. Capture and communicate these trends/performance dynamics via management and publication of weekly and monthly reporting.
  • Synthesize research learning across projects and primary and secondary research to develop actionable insights and recommendations that shape commercial strategies and tactics.
  • Builds solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
  • Monitor and manage marketing research programs within budget and identify opportunities for cost savings where appropriate.
  • Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
Qualifications

Qualifications:
  • BA or BS degree required. MBA or MA preferred. Degree concentration in marketing research or marketing is a strong plus.
  • 6+ years relevant marketing research experience, with at least 4 years client side marketing research experience
  • Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
  • Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Divisional Vice Presidents.
  • Advanced knowledge of custom research methodologies
  • Proven experience as an integral member of a high performing work team.
Education Requirements BA or BS degree required. MBA or MA preferred. Degree concentration in marketing research or marketing is a strong plus.

Significant Work Activities and Conditions

Continuous sitting for prolonged periods ( more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Experienced

:

Job Classification

Job

:

MARKETING/ADVERTISING

Primary Location

:

USA-Illinois-Lake County

Organization

:

PPD-US Pharma

Schedule

:

Full-time

Shift

:

Morning

Travel

:

Yes, 25 % of the Time

Abbott Laboratories - 16 months ago - save job - block
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About this company
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Filling baby bottles and treating disease... these are the habits of Abbott. Abbott Laboratories is a top health care products manufacturer....