Manager, Market Research
Forest Laboratories, Inc. - New York, NY

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Forest Laboratories, Inc. (FLI) is an innovative, growth-oriented prescription pharmaceutical company focused on developing top-quality therapies that help people lead healthier, more fulfilling lives. We take pride in meeting our business objectives and expanding our product franchises, but we also derive satisfaction in helping to bring relief to people who are suffering. Our products treat conditions such as depression, anxiety, Alzheimer's disease, hypertension and fibromyalgia, and we keep a focused eye on the future with a robust pipeline of compounds at virtually every stage of development. With headquarters in New York City and operations in New Jersey, Long Island, Missouri, Ohio, California, Ireland and the U.K, each of Forest's more than 5,000 employees contributes to our quest to deliver quality products with entrepreneurial spirit, unflagging integrity and deep respect for people and community. Explore your potential to thrive with a career at Forest.

Our New York City office has an exciting opportunity available in Market Research for a Manager, Market Research

Market Research provides focused insights that lead to Brand growth. The Market Research Manager is responsible for delivering these insights for 1-2 specific Brands. This individual will use a combination of primary and secondary data to support strong quantitative business decisions. Specifically, this Manager is accountable for assessing Brand performance, identifying opportunities for growth, and providing data to guide strong strategic and tactical marketing decisions. This Manager also maintains a vigilant watch over the health of their assigned brands, alerting brand management of emerging opportunities and threats.

Duties and Responsibilities

This individual will build strong relationships with assigned Brand teams, giving them a deep understanding of the core business issues facing the Brand. They will develop and manage a market research plan for the assigned brands and recommend and gain alignment around specific project objectives and appropriate research methodology. This individual will monitor and report on Brand performance and its drivers, while also assessing additional opportunities for growth.

The Manger, Market Research will lead the effective implementation of the market research plan, ensuring that each project is designed to address the specific business issues of the Brand. Additionally this individual will assist the brand in strong quantitative business decisions by providing timely, accurate data and analysis based off of an analysis of an array of primary and secondary research.

The Manager, Market Research will contribute to departmental initiatives aimed at improving market research procedures and methodologies as required. They will team with other members of the market research department on special projects related to specific business issues or cross-product initiatives.

Requirements

A Bachelors degree required. An advanced degree in a relevant area is highly preferred

A minimum of 3 years of pharmaceutical industry work experience is required. This work experience can be at a Pharma company or at an agency supporting pharmaceutical clients. 2 years of experience conducting physician-focused primary market research is highly preferred

The successful candidate must be fluent in the use of a wide range of secondary data sources including, but not limited to: standard sales, prescription, medical, and promotional audits. This individual must also be versed in general business and pharmaceutical industry sources of intelligence.

Our candidate of choice must also be well versed and experienced in the design and conduct of a broad array of commonly used primary market research approaches - both quantitative and qualitative.

Proficiency in Excel and in PowerPoint is required.

This Manager is expected to possess a thorough grasp of their assigned therapeutic areas including: medical practice, products, competitors and market dynamics. This individual must possess a broad understanding of US healthcare and pharmaceutical industry issues and trends, which they will routinely integrate into strategies for assigned brands.

Strong communication and inter-personal skills are required. This individual needs to be adept at building and maintaining relationships with Brand marketers.

The Manager, Market Research, in the conduct of individual market research projects, will work largely independently and therefore this individual must be effective at directing and influencing internal support resources as well as external vendors.

This position is located in New York City and will require approximately 20% business travel.

Posting Date:
08.19.12

Forest Laboratories, Inc. - 2 years ago - save job - copy to clipboard
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Forest Laboratories doesn't just blend in with the trees. The company develops and manufactures prescription drugs to address a wide...