Org Marketing Statement
About Jones Lang LaSalle
Jones Lang LaSalle (NYSE: JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2011 global revenue of $3.6 billion, Jones Lang LaSalle serves clients in 70 countries from more than 1,000 locations worldwide, including 200 corporate offices. The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 2.1 billion square feet worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with $47.7 billion of assets under management.
For further information, please visit our website, www.joneslanglasalle.com
Job Scope The Marketing Manager is responsible for leading the center’s marketing efforts in support of the property’s strategic goals. The Marketing Manager will ensure that Jones Lang LaSalle’s marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.
Marketing Plan Development & Management
Develop and implement the annual marketing plan for the property based upon the center’s strategic goals.
Create a marketing budget to support the marketing plan and monitor monthly, to reforecast and adjust as needed, to meet year-end projections.
Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.
Provide Superior Client Service
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that Jones Lang LaSalle’s Core Practices are followed.
Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include: sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts.
Leadership, Motivation and Development
Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.
If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.
Schedule and manage day-to day operations of the Customer Service Center (where applicable).
Marketing Strategy Implementation
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.
Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
Effectively manage the center’s digital media programs (social media, mobile, web) as applicable.
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and Jones Lang LaSalle.
Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.
Follow corporate policies and procedures for all programs and events.
Manage all aspects of the property’s gift card program (where applicable).
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
Education: Bachelor’s Degree in Marketing or related field
Experience: 3-5 years in retail, marketing, advertising or comparable business experience
Skills and Competencies:
• Computer literate, knowledge of marketing fundamentals and research.
• Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask. Sales/negotiation skills a plus.
• Must have experience in managing budgets; sponsorship/revenue generation experience a plus.
• Must have flexibility to work varied schedules including weekends and evenings.
• Shopping center experience preferred but not required; CMD designation preferred but not required.
• Strong team player.
Equal Employment Opportunity
Jones Lang LaSalle is an Equal Opportunity Employer
Jones Lang LaSalle is an equal opportunity employer and committed to developing and maintaining a diverse workforce. Jones Lang LaSalle strongly believes in equal opportunity for all, without regard to race, color, religion, creed, age, sex, pregnancy, family responsibility (e.g. child care, elder care), national origin or ancestry, citizenship, marital status, sexual orientation, gender identity or expression, transgender status, veteran’s status, genetic information, or status as a qualified individual with a disability, protected leave status or any other protected characteristic in accordance with applicable law. The company also endeavors to make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodations would impose an undue hardship on the operation of our business. Equal employment opportunity will be extended to all individuals in all aspects of the employment relationship, including recruitment, hiring, promotion, transfer, training, discipline, layoff, recall and termination.
Jones Lang LaSalle provides real estate without borders. The company's services include commercial real estate brokerage, management,...