Manager, Marketing
Publicis Healthcare Communications Group - New York, NY

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About Digitas Health

We are the agency that is transforming healthcare marketing.

We work with the world’s leading pharmaceutical, bioscience, and medical device companies to help their brands build lasting relationships with patients, caregivers, and healthcare professionals. We win Webby Awards and were the MM&M 2009 Agency of the Year. Our offices in Philadelphia, New York, Boston and London are frequently recognized as some of best places to work anywhere.

To work here, you must have talent, motivation to spare, and expertise in your craft. Be ready for intense collaboration, tight deadlines and a high-energy environment. You will be pushed to be your best by an outstanding and passionate group of individuals.

Digitas Health is a unit of Digitas, leading global digital marketing and media agency. For more information, please visit www.digitashealth.com or follow us on Twitter @Digitas_Health.

MANAGER, INTERACTIVE MARKETING (Healthcare/Pharmaceutical)

Overview

Day-to-day management of all digital media (online advertising) strategy, production, and execution through strong partnership with extended teams.

o Will serve as the primary day-to-day contact for the client, facilitating communication between client and Digitas Health

o Will work directly with Associate Director level supervisor to insure synergistic strategic/tactical development of digital activity within overall interactive scope/efforts

o Support and involvement in ideation/strategy phases of work helping guide overarching strategy

o Ensure deliverables are on time, on budget and on strategy

Job Experience

6+ years of integrated marketing program development and execution

3+ years of agency experience a must

Healthcare advertising– both client side and agency experience desirable

Experience managing client relationships

Experience developing marketing strategy

Experience managing a Marketing team

Education

Bachelor’s degree required. Masters degree a plus.

Skills

  • Proficient in Excel, Word, PowerPoint
  • Strong presentation and communication skills
  • Ability to manage internal team and client
  • Strong strategic abilities
Responsibilities / Essential Job Functions

Program Management and Execution

  • Conducts briefings for internal team outlining specifics of project, business objectives, client strategy, requirements, budget, schedule, job number
  • Provides clear direction to the team on all projects throughout project lifecycle
  • Monitors all program execution to ensure team has the proper level of support to deliver on time and on budget
  • Leads cross-functional team in delivering marketing programs across multiple channels
  • Maintains and grows strong mid-level client relationships by partnering with client to understand their key marketing objectives for all programs
Strategy

  • Identifies opportunities for clients that support their business, brand and customer goals
  • Work with the measurement team to identify opportunities to test and measure programs
  • Ensures project stays on strategy by meeting regularly with internal departments to review work, highlighting issues to team and to AD/VPD/VPG
  • Assists measurement teams in developing measurement and test plans
  • Develops creative strategies that effectively describe the purpose of the program for creative to concept against
  • Provide insight to the team on client industry and competitive landscape
  • Identifies key customer insights and experiences; define target audience, key customer segments, and opportunities for differential treatment
  • Oversees development of offer strategies, relationship strategies, and test strategies
  • Synthesizes program results into high-level results; develops case studies
  • Leads brainstorming sessions and strategic discussions
  • Ensures written documents and client presentations clearly articulate strategic vision
  • Articulates client’s brand attributes and ensures it is incorporated into marketing recommendations and creative
  • Defines business objectives of marketing programs and demonstrates an understanding of the economic impact of the program
  • Understands clients business, industry, competitors, key drivers, environment, etc.
People Development

  • Manages Sr. Associates on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis
  • Takes responsibility for own career by meeting with Supervisor regularly to review progress against goals
  • Establishes and grows relationships across capabilities
For more information, visit

http://www.digitashealth.com/

EOE

Publicis Healthcare Communications Group - 20 months ago - save job - block
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