Manager, Media Strategy & Planning
Hilton Worldwide - McLean, VA

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Work Locations


Hilton HHonors Worldwide - GHQ

7930 Jones Branch Drive



This position will manage media planning, marketing analysis, and budgeting related to the global advertising activities for the Hilton Worldwide portfolio of brands. Support traditional and digital marketing efforts. Leverage key agency partners and enterprise liaisons to develop and execute media and marketing objectives. Plan and report annual and on-going communications tracking program. Manage relationships with agency partners and other vendors/partners.

What will it be like to work for this Hilton Worldwide Brand?

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its ten global brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors.

If you appreciate the impact global travel can have on the world and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Hilton Worldwide Team Member.

What will I be doing?

Develops and/or maintains Media Strategy & Marketing Planning models for collecting and analyzing data.

Gathers appropriate data or information from all relevant sources (i.e. media partners, agencies, team members, records, files, databases, surveys, client and web-based applications, etc.)

Establishes process and manages media calendars, planning timelines and global media flow charts for all brands/departments globally.

Analyzes data or information to identify the ROI of various marketing campaigns.

Works with key stakeholders and departments (agency partners, Market Research, Hilton HHonors, Directors of Regional Marketing, etc.), structuring the resources and activities of the department/project to accomplish objectives

Disseminates, organizes and communicates regarding enterprise projects managed by department/project team

Enforce, evaluate and streamline business processes to maximize efficiency and effectiveness within the department

Assists brands and other key stakeholders with measurement and analysis of marketing and promotional activities to understand effectiveness, usage and awareness.

Reports media program results to key stakeholders as need and in association with media agencies.

Manage meeting coordination for Global Marketing Leadership Team and Global Planning meetings.

Attends regular and ad hoc meetings pertinent to work assignments and addresses topics of analysis.

Coordinate and support Media Strategy & Marketing Planning in preparation for monthly and quarterly reporting, and annual budgeting.

Researches and responds to information requests from internal departments and management.

Maintains master database of media partners/vendors (e.g. advertising representatives and media companies).

Examines the needs and concerns of Media Strategy & Marketing Planning

What are we looking for?

Since being founded in 1919, Hilton Worldwide has been a leader in the hospitality industry. Today, Hilton Worldwide remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. To fulfill this role successfully, you must possess the following minimum qualifications and experience:

Four (4) year college degree (BA/BS) or significant work experience in lieu thereof

Minimum of four (4) years of experience in marketing/advertising at a corporation or agency role, with experience in media planning and marketing strategy/project management preferred

Ability to travel as required

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

Advanced degree in Marketing/Advertising/Business field

Prior responsibility for media planning and procurement with vendor negotiations

Supervisory experience

Hospitality experience

What benefits will I receive?

Your benefits will include a competitive starting salary and, depending upon eligibility, a vacation or Paid Time Off (PTO) benefit. You will instantly have access to our unique benefits such as the Team Member and Family Travel Program, which provides reduced hotel room rates at many of our hotels for you and your family, plus discounts on products and services offered by Hilton Worldwide and its partners. After 90 days you may enroll in Hilton Worldwide's Health & Welfare benefit plans, depending on eligibility. Hilton Worldwide also offers eligible team members a 401K Savings Plan, as well as Employee Assistance and Educational Assistance Programs. We look forward to reviewing with you the specific benefits you would receive as a Hilton Worldwide Team Member. The above information is provided as a highlight of the major benefits offered to most full-team team members in the United States. All benefits listed may not be offered at all locations. This is not a summary plan description or official plan document.











Hilton Worldwide



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Hilton Worldwide is one of the largest and fastest growing hospitality companies in the world, with more than 4,200 hotels, resorts and...