Manager, Metrics and Analytics
Vevo - New York, NY

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The Manager, Metrics and Analytics will work on the development of digital analytics capabilities, processes and best practices across the business. He/She will work closely with sales, content and programming, marketing, product, and external vendors. The Manager, Metrics and Analytics will report to the Director, Metrics and Analytics.

Responsibilities:
  • Establish strong relationships with internal teams to gain an understanding of their strategies, objectives, and tactics to develop a comprehensive measurement plan
  • Work closely with the Director on the implementation and use of analytics across the company
  • Lead creation of real-time monitoring and analysis of KPIs, developing standard reporting models with visualizations to aid decision making and overall strategy
  • Automate reporting and build in process efficiencies to minimize manual analyses
  • Provide continuous insights regarding visitor profiles and behaviors to key stakeholders
  • Conduct ad-hoc analyses on special programs, product updates/changes, and traffic fluctuations to proactively escalate issues, propose solutions and modify strategies
  • Identify third party vendor data inconsistencies and reporting errors and ensure that issues are quickly remedied
Qualifications:
  • Bachelor’s degree
  • Advanced PowerPoint and Excel skills
  • 5 years of experience in digital web analytics
  • Advanced user of web analytics tools such as Omniture or Google Analytics
  • Experience conducting advanced analyses such as A/B testing
  • Proficiency with comScore and Nielsen syndicated tools (Media Metrix, @Plan, HomeScan)
  • Experience with database management and CRM a plus
  • Highly organized, detail oriented and a creative problem solver
  • Strategic thinker with strong analytical skills and the ability to connect disparate data sources into a straightforward, insightful story
  • Excellent communication and presentation skills to effectively report findings and influence change within the organization

Vevo - 17 months ago - save job - block
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