Job Title: Manager, Product Marketing
The product marketing team at SEVEN® is responsible for marketing activities that promote SEVEN Networks, its products, services and SaaS offerings. In this leadership role, you will extend the marketing team’s ability to drive and support the company’s accelerated growth.
This position will own product marketing at SEVEN Networks. Responsibilities will include development of market requirements, positioning and messaging, go-to-market strategy, as well as driving the product launch and being a spokesperson for the solution. The successful candidate will have responsibility for understanding the target market, audience, and competition and developing innovative marketing programs to drive demand for SEVEN Networks mobile products and solutions. This is a high profile position reporting to the CEO. SEVEN Networks is headquartered in Redwood City, CA.
Drive market requirements, and represent the voice of the customer.
Be the market expert on SEVEN’s target market, audience, and competition.
Develop product positioning and messaging that differentiate our products in the marketplace.
Position SEVEN’s solution to meet key buyer needs in targeted market segments and vertical markets.
Articulate the value proposition of SEVEN’s products and develop creative, compelling sales tools for the sales organization to leverage in sales cycles.
Plan and manage the launch of new products and releases.
Design and implement innovative, creative marketing programs across multiple channels including Social Media.
Evangelize SEVEN’s products and solutions with the sales team, partners, prospects, press, and analysts.
Measure, monitor and publish metrics on customer usage and market penetration.
Skills & Experience Required:
Minimum 3+ years of software product marketing experience including marketing of mobile applications, products and services.
Superb writing/communication skills a must with demonstrated ability to communicate at the solution level.
Proven track record in developing thought leadership content such as white papers, case studies, solution guides, presentations, demos, contributed articles and sales training.
Excellent analytical skills to develop insightful competitive analysis.
Seven Networks, Inc., Equal Opportunity Employer, HYPERLINK "http://www.seven.com/" www.seven.com
SEVEN - 17 months ago