Manager, Product Marketing
Teletech - Englewood, CO

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TeleTech is seeking a leader in product marketing, planning, and business development for new and existing solutions. This role will be responsible for promoting and positioning products within the marketplace, differentiating current offerings, developing product, sales profitability, and marketing plans; as well as helping develop new offerings from concept to commercialization. New offerings will be conceptualized, researched, and evaluated from a market and financial standpoint. This is a dynamic, changing, and multi-task role. Core responsibilities include:

Product Marketing Tasks

Service Market Positioning

Sales Distribution, Training & Enablement

Pricing & Competitive Research

Services Promotions

New Product Development Tasks

New Opportunity Scoping

Business Case Development

Service Development, Project Management & Business Process Analysis

New Service Validation & Beta Testing

New Services Launch

Product Lifecycle Management Tasks

Revenue Growth & Retention Programs

Margin Growth & Preservation Programs

We are seeking a specialist in Contact Center and Customer Relationship Management solutions with experience in the BPO and outsourcing marketing and sales markets.

Essential Duties & Responsibilities:
Research market needs (analysts, customers, media, partners, etc.)

Develop new business cases for product development justification

Manage products through Stage-Gate process, escalating development issues, and reporting on key metrics and performance indicators

Create product marketing strategy and key positioning-Target market segments, Market messages, Program and launch plans, Naming, Pricing, Sales distribution models

Write and/or approve promotional content (sales tools, collateral, press releases, white papers, publications, web content, etc.)

Lead go to market strategy and execution of launch plans

Train identified sales channels on new products and solutions

Job Specifications:
BA/BS or equivalent experience

Experience in the direct marketing, sales, and contact center markets

Expedience in New Product development and launch

Experience in business case writing and justification

TeleTech requires all employees hired in the United States to successfully pass a background check and drug test as a condition of employment.

TeleTech - 2 years ago - save job
About this company
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As a global leader in business process outsourcing, TeleTech helps organizations around the world grow, manage, and optimize their most...