Job Description Summary
Responsibilities are primarily to oversee the external communications between Central and all media outlets and additional interest groups to ensure a positive public image for the organization.
Essential Duties and Responsibilities (other duties may be assigned)
Research and understand product attributes to write detailed press releases for all media outlets.
Work closely with company leaders to design a communication strategy to positively promote all aspects of the organization.
Creatively pitch story ideas in support of property initiatives to the media to gain positive press.
Write, edit and coordinate press related material for mass distribution.
Develop strong relationships among the local community and organizations.
Develop a strong media contact list on which to draw upon for support on a regional level.
Organize press conferences, FAM trips, host property walk-throughs.
Work with creative team to ensure copy, tone and style is consistent with and compliments company brand, style and messaging.
Support top leaders of the organization with speech writing.
Stay abreast of competitors in the marketplace. Compile and distribute competitive press clippings.
Act as media spokesperson during an event which could reflect negatively on the properties to mitigate negative public perception.
Collaborate with internal advertising agency on copy intensive projects such as website, newsletter, guest directories, media kits etc.
Fields and directs responses to all media-related inquiries.
Prepare media kits.
Identify organizations which align with our company goals and actively propose sponsorship opportunities.
Manage all sponsorship and donation requests for Central. Identify opportunities which align with company goals and present for approval.
Works with marketing and advertising personnel to coordinate public relations activities.
Collaborates with internal advertising agency and property marketing department in developing strong, well-conceived communication.
Provides excellent guest service.
Must comply with all applicable ACCRS and SRC System of Internal Controls, Standard Operating Procedures and all Tribal Regulations.
Public Relations Specialists
GAMING EXPERIENCE NOT REQUIRED
- 2 years ago - save job