Manager, Search & Analytics
PNA Panasonic Corp of N. America - Secaucus, NJ

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Panasonic's vision of the digital future is driven by the needs and aspirations of our business customers and millions of consumers around the world who use our products every day. We share their dream to live a fuller life by providing ways of working smarter and enjoying the rewards of technological advances. At Panasonic, our success depends on every single employee's contributions - because the more we grow as individuals, the more we grow as a company.

Currently, Panasonic Corporation of North America (PNA) is seeking a Manager, Search & Analytics. The Manager, Search & Analytics has direct responsibility for developing and managing onsite search, SEO and analytic efforts for all PNA websites, and direct oversight for all PNA analytic systems and toolsets.

At Panasonic, we are constantly striving to improve and grow both personally and professionally. We put our customer first, and demand only the best. We are looking for those that share our passion.

ACCOUNTABILITIES:

Analytics
  • Provide executive level reporting on key performance metrics (keywords and traffic).
  • Coordinate with Lead Business Partners to establish pre-project traffic benchmarks, then defining the appropriate engagement strategy to make those estimates.
  • Define departmental initiatives to maximize site traffic for internal client websites and provide strategic traffic analysis for site enhancements with Production PM.
  • Identify proper landing pages, research/ develop keywords and create titles and descriptions, based upon traffic analysis.

Internal Search
  • Manage all internal site search functionality including recommendations for improved content indexing by leveraging Endecca and Omniture SiteSearch software packages.
  • Implement faceted navigation, keyword redirects and thesaurus entries, based upon internal stakeholder requirements.
  • Schedule and execute internal search site crawlers to ensure up-to-date search results.
  • Provide reporting on search

SEO/SEM
  • Translating the Stakeholder business goals and objectives into overall search strategies and then executing on those SEO Initiatives
  • Keyword analysis and selection
  • Site side analysis and recommendations
  • Defining program scope and management of implementation
  • Define key success metrics for interactive efforts and forecast anticipated business results from search initiatives with ecommerce team and other internal stakeholders.
  • Assist in the sourcing of all Panasonic.com traffic through SEO, email blasts, banner, partnerships and other syndication initiatives with business stakeholders.
  • Utilize industry software to monitor clients' search engine rankings, and perform keyword research using tools such as Google Keyword Tools, WordTracker, KeywordDiscovery or similar.
  • Provide audit of clients' website architecture to ensure the site is properly constructed to maximize search engine visibility.

Qualifications
QUALIFICATIONS:
  • Bachelor's Degree preferred, or equivalent work experience required
  • 4 - 6 years experience required with Coremetrics and Omniture traffic reporting tools
  • Experience in natural search engine listings and search algorithms
  • Search engine marketing experience (either in-house or with an agency), including Development of SEO and paid search strategies across the major search engines
  • Demonstrated results increasing site rankings and search traffic
  • Understanding of internet and web development technologies: HTML, ASP, ASP.NET, Flash
  • Experience driving SEO/SEM initiatives through enterprise level CMS software packages
  • Strong analytical skills with the ability to interpret and translate various sources of data into actionable initiatives
  • Deep understanding of internal search software packages - Endecca and Omniture SiteSearch
  • Knowledge of the search engine marketing industry trends, paid search programs such as Google AdWords, Yahoo Search Marketing and Microsoft adCenter, and changes in algorithmic search industry
  • Ability to communicate articulately both verbally and in writing, and translate complex subjects into layman's terms to executive level Business Stakeholders
  • Excellent management skills
  • Ability to motivate and manage reports through positive means
  • Empathetic, prioritize needs of self, others and organization

In addition to an environment that’s as innovative as our products, we offer competitive salaries and benefits.

We are committed to creating a diverse work environment and proud to be an equal opportunity employer (m/f/d/v). Pre-employment drug testing is required. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.

Panasonic - 15 months ago - save job - block
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