vision of the digital future is driven by the needs and aspirations of our
business customers and millions of consumers around the world who use our
products every day. We share their dream to live a fuller life by providing
ways of working smarter and enjoying the rewards of technological advances. At
Panasonic, our success depends on every single employee's contributions -
because the more we grow as individuals, the more we grow as a company.
Panasonic Corporation of North America (PNA) is seeking a Manager, Search &
Analytics. The Manager, Search & Analytics has direct responsibility for developing and managing onsite
search, SEO and analytic efforts for all PNA websites, and direct oversight for
all PNA analytic systems and toolsets.
Panasonic, we are constantly striving to improve and grow both personally and
professionally. We put our customer first, and demand only the best. We are
looking for those that share our passion.
- Provide executive level reporting
on key performance metrics (keywords and traffic).
- Coordinate with Lead Business
Partners to establish pre-project traffic benchmarks, then defining the
appropriate engagement strategy to make those estimates.
- Define departmental initiatives to
maximize site traffic for internal client websites and provide strategic traffic
analysis for site enhancements with Production PM.
- Identify proper landing pages,
research/ develop keywords and create titles and descriptions, based upon
- Manage all internal site search
functionality including recommendations for improved content indexing by
leveraging Endecca and Omniture SiteSearch software packages.
- Implement faceted navigation,
keyword redirects and thesaurus entries, based upon internal stakeholder
- Schedule and execute internal
search site crawlers to ensure up-to-date search results.
- Provide reporting on search
- Translating the Stakeholder
business goals and objectives into overall search strategies and then
executing on those SEO Initiatives
- Keyword analysis and selection
- Site side analysis and
- Defining program scope and
management of implementation
- Define key success metrics for
interactive efforts and forecast anticipated business results from search
initiatives with ecommerce team and other internal stakeholders.
- Assist in the sourcing of all
Panasonic.com traffic through SEO, email blasts, banner, partnerships and
other syndication initiatives with business stakeholders.
- Utilize industry software to
monitor clients' search engine rankings, and perform keyword research
using tools such as Google Keyword Tools, WordTracker, KeywordDiscovery or
- Provide audit of clients' website
architecture to ensure the site is properly constructed to maximize search
- Bachelor's Degree preferred, or
equivalent work experience required
- 4 - 6 years experience
required with Coremetrics and Omniture traffic reporting tools
- Experience in natural search
engine listings and search algorithms
- Search engine marketing experience
(either in-house or with an agency), including Development of SEO and paid
search strategies across the major search engines
- Demonstrated results increasing
site rankings and search traffic
- Understanding of internet and web
development technologies: HTML, ASP, ASP.NET, Flash
- Experience driving SEO/SEM
initiatives through enterprise level CMS software packages
- Strong analytical skills with the
ability to interpret and translate various sources of data into actionable
- Deep understanding of internal
search software packages - Endecca and Omniture SiteSearch
- Knowledge of the search engine
marketing industry trends, paid search programs such as Google AdWords,
Yahoo Search Marketing and Microsoft adCenter, and changes in algorithmic
- Ability to communicate
articulately both verbally and in writing, and translate complex subjects
into layman's terms to executive level Business Stakeholders
- Excellent management skills
- Ability to motivate and manage
reports through positive means
- Empathetic, prioritize needs of
self, others and organization
to an environment that’s as innovative as our products, we offer competitive
salaries and benefits.
We are committed to creating a diverse work environment and proud to be an
equal opportunity employer (m/f/d/v). Pre-employment drug testing is required.
Due to the high volume of responses, we will only be able to respond to
candidates of interest. All candidates must have valid authorization to work in
the U.S. Thank you for your interest in Panasonic Corporation of North America.
Panasonic - 15 months ago