Manager, Search Engine Marketing Reply.com -
San Francisco, CA
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• Manage overall paid search campaign strategy and implementation across a range of paid search suppliers. • Continually leverage new tools and industry best practices to ensure peak performance • Manage a small team and coordinate with internal teams • Manage account structure, keyword expansion, ad copy analysis, bid strategy, etc • Oversee media-spend budgets, keyword list-management, gross margin and profitibilitity of SEM • Write ad copy and optimize through A/B testing. • Conduct ...
LinkedIn.com - 2 years ago
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