Manager Analytics
The Bachrach Group - Philadelphia, PA

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Pharmaceutical Agency Only! Pennsylvania

We are looking for uniquely talented individuals that combine intelligence and experience with drive
and passion for what they do. It is our goal to provide our people with the best possible support and environment to grow and thrive. Our culture is entrepreneurial - embracing yet not stifling. We work hard because we love what we do. We believe strongly in intelligent innovation.

Your role as Manager, Analytics:
The Manager, Analytics is exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Account Services, Project Management, Media, Creative and Technology to help drive results for our clients.

Required Skills (but are not limited to):
: Educational training in business or quantitative analysis including both offline and online/interactive businesses
: 3-5 years of business experience in Management Consulting, Marketing, Advertising, or Interactive Consulting
: In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer
segmentation, targeting, direct marketing)
: Experience in Consumer and/or Healthcare Professional marketing program analytics
: Robust experience with standard software and web-based tools including but not limited to Google Analytics,
Omniture, and WebTrends
: Experience with PowerPoint and proficiency with Excel(experience with SAS/SPSS and ACCESS is a plus)
: Proven leadership ability with strong client relationship skills

Activities will include:
: Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
: Commitment to rigorous, ongoing testing via A/B approaches or through the use of tools like Omniture Test &
Target, SiteCatalyst, MeMetrics, and Google Site Optimizer.
: Construct dashboards and reporting mechanisms that appropriately convey marketing results in an insightful
manner.
: Oversee the specification of tracking requirements during site builds.
: Effectively utilize both quantitative and qualitative techniques in the analysis of online marketing campaigns, website
performance, and customer targeting.
: Collaborating with clients to develop clear business and measurement objectives
: ROI-modeling, consumer profiling/predictive modeling, segmentation and offer conversion optimization, campaign

Philadelphia based interactive marketing and advertising agency servicing
the healthcare industry. evoke partners with leading pharmaceutical, biotech, and medical device clients consistently
delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more effective interactions between our clients and their customers.

Please send your resume to TomC@bachrachgroup.com

The Bachrach Group - 14 months ago - save job - block
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