Lead the strategic development and execution for key brand lines of business that are the primary growth opportunities for the brand. Understand the consumer needs and wants and leverage to create winning consumer strategies for communications and product positioning/development. Define strategies and translate those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans, enrolling and aligning leaders at all levels in the plans. Work closely with consumer insights, product development, sales, and manufacturing to optimize product lines and deliver sustainable profit growth. Lead and manage brand P&L and insure brand initiatives are consistent with alignment and priorities. Position Responsibilities Develop, Align and Lead growth strategy initiatives
Lead strategic plan and AOP for Brand
o Consumer insight/segmentation, brand equity assessment, category/brand/geographic expansion, competitive analysis
o Strategic linkage development across business objectives/strategies/plans
o Innovation opportunity identification & core competency identification/opportunity assessment
Deliver financial plan for Brand/lines of business, including
o Identify financial and performance gaps and recommend actions to address
o Review/Approve volume forecast
o Recommend pricing strategy
o Understand/evaluate/critique Marketing & Trade plans
Develop and manage Brand equity (language, vision, strategy)
Align business processes, drive priorities, and initiatives across assigned brand team/function to create seamless integration (deliver share, penetration and/or buy rate objectives)
Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities
Anticipate future business needs and proactively gain alignment with cross functional partners
Coaching and developing of ABM’s and cross functional partners to retain & develop talent
Culture promoter of CAG both internally and externally Position Qualifications 3-5 years of consumer product brand management experience, preferably in the food industry.
Experience managing multiple projects at once in a fast paced, matrix management environment.
Proven track record of delivering results within CPG companies through strong analytical and general management skills, strategic thinking, relationship building and team leadership
ConAgra Foods - 2 years ago
ConAgra Foods fills the refrigerators, freezers, and pantries of most households. The company produces name-brand packaged and frozen...