The Manager, Online Visual Merchandising is responsible for defining, developing and analyze the online customer experience by merchandising department - as well as the homedepot.com homepage and emails. He or she will compile, analyze, and recommend online merchandising tactics to enhance customer experience and drive conversion across their respective departments. The individual will regularly report on performance of their tactics and pages to merchandising and leadership teams. He or she will also help drive site improvements to completion by coordinating with project and product managers, merchandising partners, designers and editors. He or she will also work with marketing partners to coordinate an interconnected retail strategy ensuring all customer touch points are coordinated and consistent.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
20% Plan, coordinate and execute merchandising initiatives for merchandising departments, PRO, At Home Services,
20% Analyze performance of online content and placements, optimize and make improvements as necessary
10% Conduct competitive research and benchmarking among other retailers - including online and in-store walks.
10% Drive site improvements to completion by coordinating with project managers, merchandising partners, designers and editors - including new functionality, taxonomy and rich media tools
10% Partner with cross-functional teams (marketing, search, affiliate, email, signage) to drive merchandising offers and compelling messages via those media channels.
10% Partner with online content team to develop new media to enhance the category shopping experience including buying & project guides, product & how-to videos
10% Collect assets (images, copy, video, etc) required for building and maintaining online category experiences, tools.
10% Work with Online merchants to develop marketing contacts at major vendor partners and develop working relationships allowing the sharing of meta data, vendor backlinks and other marketing content.
NATURE AND SCOPE
This position reports to the Sr Mgr or Director, homedepot.com
No associates report to this role on a permanent basis, but requires the technical leadership of a project work team: may select team members and assess capabilities, provide technical training, provide information necessary to meet work, project or program objectives, evaluate program or project performance.
ENVIRONMENTAL JOB REQUIREMENTS
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
YEARS OF RELEVANT WORK EXPERIENCE - 05
PHYSICAL JOB REQUIREMENTS
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
5 yrs experience in retail online or multi-channel role
Deep knowledge of multi-channel marketing strategies, channels, technologies, principles and processes
E-commerce knowledge and experience
Strong analytical skills with demonstrated financial and business planning skills
KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES
Strong leadership abilities and experience in managing cross-functional work relationships
Detail oriented; ability to manage multiple requests and follow-up on others to ensure things get done
Excellent strategic and creative skills
Influential; practiced in negotiating with others in ways that result in win-win outcomes
Home Depot - 11 months ago
The Home Depot is the global leader in home improvement and fourth largest retailer in the world. Providing superior customer service and...