Manager Web Analytics
Home Depot - Atlanta, GA

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The Manager, Web Analytics will lead the team responsible for digital insight generation and analysis in support of’s marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of Adobe SiteCatalyst, Discover, Foresee Results, and SQL-based data to generate insights and recommendations designed to spur the business forward.

The Manager, Web Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.


Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations

Communicate opportunities to drive financial goals cross-functionally by making suggestions that support site-wide objectives

Prioritize and manage execution of requests for report enhancements and analysis from business partners. Establish and evangelize improved data-driven views of site performance

Responsible for presenting analysis and test results and resulting recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments

Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online

Share leadership for the teams responsible for web analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing

Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value

Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.


Reports to the Sr Mgr or Director,

Accountable for direct supervision of the work activities of others. In addition to personnel issues -- including selection, termination, performance appraisal and professional development of subordinates.


Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Typically requires overnight less than 10% of the time.


Must be eighteen years of age or older.

Must pass the Drug Test.

Must pass the Background Check.

Must pass pre-employment tests if applicable.


The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.



Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


MBA preferred

Extensive experience with Adobe SiteCatalyst required

Demonstrated experience managing a team of technically advanced analytical professionals in the area of web analytics

Experience managing an A/B testing program and working with database-driven sites and content management tools

Experience in relevant site analytics, site development, and or site merchandising experience


Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity

Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines

Open to idea exploration with strong problem-solving/analytical abilities

Leadership and supervisory skills

Possess executive-level communication and presentation skills

Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization

Home Depot - 2 years ago - save job - block
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