Manager, Search Marketing
Sears - Hoffman Estates, IL

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Manage paid search marketing programs for Sears Holdings. Direct external agencies in all aspects of search marketing strategies to deliver against revenue goals.

  • Assist in directing the external search agency in running online programs to hit goals
  • Participate in internal planning and campaign strategies
  • Communicate with cross-functional teams to develop and implement SEO/SEM strategies to enhance website presence.
  • Develop comprehensive reporting, analysis and management of the SEO/SEM activities for management review.
  • Evaluate program performance to identify areas of optimization & growth
  • Assist in managing paid search (PPC) programs across a large selection of categories, increase performance & drive qualified traffic.
  • Continue improvement of datafeed program to increase presence and performance
  • Distribute SEO recommendations from agency and facilitate implementation with internal IT team
  • Manage budget caps while hitting revenue and performance goals
  • Provide accurate and timely invoice processing
  • Provide reporting as needed to quantify successes and opportunities for online marketing efforts
  • Ability to work independently and manage time effectively
  • Project management experience – detail orientated, ability to manage tight deadlines and multi-task
  • Experience in managing PPC programs on Google, Yahoo, and MSN
  • Experience managing datafeeds & comparison shopping engines
  • Strong analytical skills and familiarity with Microsoft Excel
  • Strong problem solving and trouble shooting skills
  • Enthusiasm and commitment to working in an online channel
  • Bachelors degree preferably in Marketing, Advertising, or Business
  • Minimum of 3 years of marketing or advertising experience and minimum 2 years online experience
  • Organic Search experience is a plus

About this company
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Sears, Roebuck and Co. hasn't outgrown the mall scene, but it's spending more time in other places. Beyond its 840 US mall-based stores,...