Manager of Acquisition Marketing
Birchbox - New York, NY

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The Position The Manager of Acquisition will be a vital member of our small, cohesive Marketing team. You will be responsible for managing all paid acquisition activities and develop cross channel influence, with particular focus on growing the ecommerce business. Day-to-day responsibilities include: Build monthly and annual customer acquisition targets by channel and segment and develop marketing programs to deliver on time and on budget Define and execute the acquisition marketing strategy using a portfolio of paid channels, including search, facebook, display, referrals, affiliates, Provide key input to unpaid / offline acquisition efforts (partnerships, PR, etc.) Design and lead site-side optimization and testing to increase initial purchase rate as well as to up-sell and cross-sell existing subscribers Manage the development of strong, compelling advertising creative Analyze campaign performance data and create internal reporting Skills you need to have: 4-5 years of experience managing acquisition/online/digital marketing Experience working with paid channels in an e-commerce or a subscription model business Experience managing budgets to plan Ability to manage agency and vendor partners in order to achieve your goals mastery of excel and comfort with building reports You... ...have the desire to work within an entrepreneurial environment where no job is too small ...have an entrepreneurial spirit and are an executor with willingness to push the envelope and try new things ...are an analytical and quantitative thinker with an understanding of which metrics help you make the best decisions for the business ...know how to partner with engineers and product managers to properly track your programs and optimize conversion funnels ...have a strong creative eye and an instinct for what the consumer will respond to ...have the ability to develop fresh, new, innovative ideas in online marketing Why Birchbox You ’ll work under complete transparency.

Our founders don ’t have big fancy corner offices – they sit right next to our employees and everyone knows where the company is headed You ’ll find an agile environment with very low barriers to getting things done. It ’s a chance to be at the start of something huge: we ’ve only made a small dent into what we plan to do (we°re doubling every three months, simply from organic growth) – we are pursuing big dreams and we ’ll give you the chance to explore yours too You can dive into our crazy supply of beauty products – you can test and enjoy them sometimes before they even hit the shelves (there ’s plenty for men too!) We straight up like to have a good time. We are an energetic, innovative team that laughs a lot. You get to own a piece of the company and work with the pride of ownership.

About Birchbox Birchbox is a disruptive eCommerce company on a mission to change the way consumable lifestyle products are purchased online. We combine a subscription service that delivers high-end samples directly to members, paired with an online shop and original editorial content. Our platform revolutionizes the way customers discover products and delivers our brand partners a better way to access customers. Launched in the fall of 2010 we have quickly grown to be the definitive leader in the field of subscription retail.

We are one of the fastest growing startups in New York and have the backing of top tier VC firms Accel Partners and First Round Capital. We ’ve received praise in Marie Claire, Cosmopolitan, The Huffington Post, Fast Company and more. To keep up with this fast growth we are building a team of energized executers who want to be part of creating a truly new business model. We are results driven, creative and aim to delight our customers in every way possible.

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About this company
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Launched in 2010, Birchbox is a leading beauty e-commerce company for both men and women. Birchbox redefines the retail process by offering...