Manager of Innovation Insights
Ocean Spray Cranberries - Lakeville, MA

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Location: Lakeville - Massachusetts

Requisition #: C12-2357

Employment Duration: Full time

Last Updated: 10/23/12 1:46 PM

Company Overview For 80 years, Ocean Spray’s logo has been an enduring symbol of what we stand for - taste, health and heritage. From the creation of the Cooperative, to the steady wave of new products designed to delight customers today, Ocean Spray has a history of quality, great taste and innovative products. Beginning with the harvest, it is the spirit of discovery and determination, and the dedication of grower-owners and employees, that allows us to manufacture and market our products to delight consumers around the globe!
As we develop new products and expand our markets we are looking to hire talented individuals that want to be part of our team. If you thrive in a fast-paced, dynamic, team environment you will love working at Ocean Spray. At Ocean Spray we understand the value of working together, while knowing each individual plays a vital role in the company’s success. Our business has always been and continues to be built on the people from different backgrounds, coming together for a common goal. The same sense of opportunity, resourcefulness and innovation on which the Cooperative was founded is what drives Ocean Spray today!

Description Ocean Spray Cranberries is currently looking for a Manager of Innovation Insights to join our Innovation Group in Lakeville, MA.

Lead front end marketing research related to innovation including an array of custom and syndicated research. Serve as a “consumer advocate” throughout the organization to keep the consumer in the forefront of all of our decisions. Help develop and execute the innovation strategy by leading key stakeholders through the insight hunting and validation process. Ability to deploy innovation toolset, strong consumer mindset & business acumen, ability to synthesize marketplace trends, and ability to inspire and socialize insights with others are critical to success in this role.
This position will require a high degree of collaboration with cross-functional executives to drive consumer-centric innovation strategies, to present forward-thinking consumer trends and to socialize consumer and product insight.

Principal Duties and Responsibilities:
Develop, manage and execute the front end consumer insights plan for the innovation team. This entails working very collaboratively across functions to identify questions to solve for, appropriate research approaches, and budgets. Utilize design thinking methods and processes to uncover underserved needs or key consumer pain points to assist in the development of innovation that has clear functional and/or emotional benefits. Be an active contributor and partner with marketing, innovation and other cross functional teams such as R&D or sales. This role requires a person with a creative bent who is able to constantly adapt to shifting priorities, able to lead in the face of uncertainty, able to pull disparate pieces of data together for a cogent story, and who is able to highlight the insights for the team. Support the discovery of innovation domains, as well as the identification, prioritization and selection of opportunity areas, and specific opportunities for innovation with insights. Identify key market and cultural trends relevant to business objectives. Develop insights to feed idea generation phase. Manage outside vendors and 3rd parties to maximize learning and value from projects. This entails actively engaging and leveraging partner intellectual horsepower, providing feedback for continual improved performance, and negotiating of contracts Decision-Making Authority/Accountability Level:
Decisions to be made with strong input from cross functional counterparts. The insights role will be required to make well-founded recommendations to other functional groups.

Minimum Knowledge, Skill, and Ability Requirements:
This role requires strong experience with innovation insights tools and processes including segmentation and demand assessment (need states), concept, product, and packaging development leading to volumetric assessment. Must demonstrate both analytical AND creative thinking abilities. Evidence of strong analytical skills; ability to use research as a tool in decision making; willingness to stretch outside of comfort zones and seek constant improvement of techniques via leveraging outside vendors and 3rd parties; willingness to develop self in both syndicated and custom research approaches. Evidence of strong empathy and experience with consumer observation and Ethnographic research. Must be highly creative, innovative and design/consumer minded demonstrated by genuine interest and passion in consumer-driven new concept generation.

Minimum Education and Experience:
College degree with 7-10 yrs of experience required. MBA or Masters in Market Research, Anthropology, Sociology or Psychology a plus.


Compensation and benefits are high on everyone's priority list, so it’s high on our list too. That’s why Ocean Spray provides competitive salaries and a wide variety of benefits - including programs that protect your health and welfare, help you prepare for retirement and truly enable you to balance your work and family life.

Ocean Spray is an Equal Opportunity Employer/AAP/M/F/V/D.

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About this company
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Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and...