Manager of Marketing Reporting & Analytics
Seneca Gaming Corporation - Niagara Falls, NY

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The Manager of Marketing Reporting & Analytics will oversee all analysis of the casino database using the Corporation’s Business Intelligence software system, as well as plan, support, execute and analyze casino promotions and direct marketing campaigns. Responsibility includes the monitoring and analysis of market and competitor activity. The individual will also manage campaign performance and participate in projects that drive marketing effectiveness and efficiency. The Manager of Marketing Reporting & Analytics is a motivated self-starter with a passion for mining customer data, other sources of data and providing insights to senior management. The Manager must balance multiple competing objectives to achieve results and will pursue all data sources and work with multiple business units, utilize his/her technical skills, business analysis, and innovation to drive analyses to completion. The Manager must possess strong leadership skills and be able to work autonomously and effectively in a dynamic and changing work environment. All functions will be performed within the guidelines of the Seneca Gaming Corporation’s (SGC) policies and procedures, Internal Control Standards and objectives.

Position Requirements


  • Must be 18 years of age or older upon employment.
  • Bachelor's Degree or equivalent in quantitative field (Business Administration, Mathematics, Statistics, etc.).
  • Two (2) to three (3) years’ experience in database marketing, direct marketing, customer/market analysis, data or financial analysis is required.
  • Two (2) plus years’ experience creating business reports using Microsoft SQL Reporting Services (SSRS) or other similar reporting software system.
  • Demonstrated ability accessing data in a relational database environment.
  • Strong familiarity with CRM software capabilities & functions.
  • Experience with Bally BI (Business Intelligence) is an asset.
  • Intermediate to advanced BI (Business Intelligence), MS Access, ShowCase, SQL, MS Excel/PowerPoint/Word knowledge is required.
  • Strong analytical and statistical skills; Must have business sense to understand the big picture and quantitative skills to analyze and interpret business trend
  • An innovative, positive, and self-directed attitude. Interested in finding solutions to problems or methodology for improving client deliverables.
  • Previous experience with AS/400 or casino/property management systems is preferred; ACSC is recommended.
  • Experience with casino metrics, segmentation, and player evaluation.
  • Must have experience working directly with customers in understanding business needs.
  • Scheduling flexibility and dependability required.

  • Language Skills and Reasoning Ability:

  • Ability to communicate effectively both written and orally.
  • Ability to write routine correspondence and to speak effectively to the public, employees and customers.
  • Must have the ability to deal effectively and interact well with the customers and employees.
  • Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.

  • Physical Requirements and Work Environment:

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. When on the casino floor, the noise levels increase to loud. Must be able to work in an environment where smoking is permitted.

  • Must be able to stand, walk and move through all areas of the property.
  • Must be able to work nights, weekends and holidays.
  • Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, noisy casino environment and effectively deal with guests, management and employees in all situations.
  • Must be able to lift up to seventy-five (75) pounds.
  • Must be able to bend, kneel, or stretch for filing purposes.
  • Must be able to sit for extended periods working at a computer terminal.

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