Apple’s marketing communications group (Marcom) is responsible for developing breakthrough marketing campaigns that incorporate all communications disciplines. The Interactive team is recruiting a seasoned producer for a managerial role. This person will oversee a team of interactive producers with a focus on launching products and product information on apple.com. In addition, this role manages the creation and execution of email marketing for Apple products.
Candidates for this position must have a clear track record of digital innovation and delivery. In addition to being a critical part of Apple’s product marketing strategy, apple.com is a showcase for internet standards and innovation. As Apple continues to grow its presence with iPhone and iPad, candidates should have measurable experience in mobile marketing and internet technology across devices. Candidates for this position should be engaged in the latest in internet advancements and technology, and be prepared to take a leadership role in Apple’s overall digital presence across all products.
Lead and manage a team of five Interactive producers for all high-profile product launches.
Structure and scope complex digital and interactive projects.
Develop marketing content for multiple digital platforms and stakeholders, including the Apple Online Store and Apple Retail digital experiences both online and in store.
Prioritize projects and ongoing changes in real time.
Lead the overall interactive process.
Work with senior-level internal executives and stakeholders.
Provide interactive marketing insights and strategy.
Leverage relevant project management tools.
Develop a forecast and project pipeline on a rolling six month basis.
The position requires a minimum of ten years of experience in web project management, with at least five years of management experience. Interactive agency experience is preferred.
Strategic: The ability to communicate high-level concepts and overall business direction.
Innovative: Putting forth new solutions that break new ground in web-based interaction.
Results-oriented: A proven track record of delivering results.
Collaborative: With multiple stakeholders, communication and teamwork is critical.
Leadership: In addition to being a manager, the candidate must be able to lead a team to a desired result.