App Annie is looking for a marketing communications expert to help App Annie launch new app products across a wide range of audiences. You'll be directly working with App Annie's product development and user acquisition teams to launch products both in the US and globally. And you'll be responsible for the product's brand positioning, go-to-market strategy, PR programs and launches.
Based in App Annie's San Francisco office, you will report directly to the Director of Corporate Communications, owning marketing communications across a range of product initiatives. Your key responsibilities will include:
Working closely with product and marketing teams to plan and execute strategic PR programs to support new product launches
Leading the development of messaging, press materials, blog posts, infographics and app store reports, and working closely with the content marketing team
Driving positive coverage and leadership for App Annie's new product launches
Drive mass user adoption of App Annie's products
Working directly with and handling relationship with App Annie's public relations agency
Managing all communications budgets, schedules and quarterly objective plans
Tracking the performance and ROI of product-driven PR programs
You are an consumer tech communications guru who knows exactly how to launch products and drive mass user adoption of apps through PR programs. You've got a strong portfolio of innovative launch campaigns that don't necessarily rely on dollar spend to drive dollar value. You've worked directly with marketing and user acquisition teams and have experience of driving user adoption and virality through well-designed PR programs.
3-5 years in marketing communications for consumer tech and mobile app brands.
Track record at an agency and in-house of planning and executing largescale product launches in the US and globally
A great story-teller, you really know how to weave a product story into a real life story and create a compelling story for the reader
Ability to write copy in a variety of styles from entertaining and social to matter-of-fact and pointed. You also have a hawk eye for typos, bad grammar and unclear phrasing
Ability to thrive and multi-task in a fast-paced environment
Ability to work pro-actively, independently and internationally in a team that's based across San Francisco, Europe and Beijing
"Roll your sleeves up" attitude - you'll be working in a fast-growing startup where everyone's in it together
Passion for apps - you're an app evangelist at heart and you really know the space
At App Annie, we hold our product development team to a very high standard. As such, we as a company stand by the following principles:...