Tencent America is looking for a proactive Market Analyst to join our rapidly growing team. This is a mid to senior level role. Please see requirements below. The Marketing Analyst will play a critical role identifying, acquiring, and retaining our users as we grow our portfolio of games. The Marketing Analyst will work closely with the Senior Researcher and game development teams to ensure maximum effectiveness of our marketing efforts.
Roles & Responsibilities:
Update and track marketing/product metrics performance in dashboards to highlight opportunities and make recommendations based on trends and insights
Model and forecast user growth and profitability for upcoming and current titles
Liaise closely with product teams and actively communicate user trends, needs, and dislikes
Manage and develop user retention and loyalty programs via email, in-game messaging, and other channels
Assist building out marketing efforts into new platforms and channels
Strategize for newly identified research areas.
Provide quantitative analysis and research for global marketing issues
Minimal domestic and international travel
Excellent quantitative and analytical skills, mastery of Excel
High level of integrity, dedication and motivation; passion for the Internet and gaming a plus
Ability to combine problem-solving, analytical skills and business acumen to achieve results
Strong sense of ownership and excellent communication & organization skills
Bachelor’s degree in business or quantitative discipline (Marketing, Economics, Statistics, etc.), MBA degree from a top business school is a plus.
Minimum 2-3 years experience in internet and video gaming highly preferred with a minimum of 1 year experience in analytics.
Also open to VC analyst or consulting background (minimum 2 years) with deep interest in mid core to hard core gaming.
Located in Palo Alto, California, Tencent America is dedicated to bringing high quality and engaging gaming and mobile experiences to our users.
We are small and nimble, but growing rapidly and looking for top talent to propel us forward. Combining the results-oriented nature of a startup with the resources of a profitable and leading internet company, Tencent America offers a unique opportunity for aspiring individuals to thrive. We embrace a culture of teamwork & creativity and are driven by our values - Integrity, Passion, Collaboration, and Innovation. We seek like-minded individuals who prosper and thrive in this culture, and also know how to have fun. We offer competitive compensation, fully paid health benefits, on-site gaming (of course), and truly value our team members and their professional growth.
A NOTE TO EXTERNAL RECRUITERS - Any candidate submission made outside of our applicant tracking system (Jobvite) will be considered the property of Tencent America LLC -- free and clear.