Institution: University of Northern Colorado
Location: Greeley, CO Category:
Admin - Public Relations, Marketing and Communications
Posted: 09/19/2013 Application
Due: Open Until Filled Type: Full Time
Job Summary/Basic Functions
The Market Development Manager is responsible for leading the marketing efforts for
academic programs in connection with the university's academic portfolio and
enrollment management plan. The manager works with deans, faculty and university
staff to create and implement annual marketing plans that position the university as a
leader in chosen fields, identify and facilitate partnership opportunities, and cultivate
qualified admissions leads (inquiries). The Market Development Manager reports to and
works with the Assistant Vice President for Marketing to coordinate projects with units
throughout the university that have significant marketing responsibilities, particularly in
enrollment management, graduate and international studies, and extended studies.
a. Partnership Development
Work with academic program deans, department heads and faculty to identify
key internal and external stakeholders important to program leadership or growth.
Lead outreach to key stakeholders, identifying opportunities for partnerships, support or other initiatives.
Establish admissions lead pipelines working with UNC admission counselors and
relevant external organizations including medical organizations, school districts,
community colleges and businesses. Facilitate and coordinate events that effectively realize program marketing objectives. Gather market intelligence and prospective student and donor leads and
communicate to academic programs, undergraduate and graduate admissions
offices, and the development office. Facilitate prospective student campus visits within the context of identified
b. Marketing Planning Lead all phases of marketing planning and preparation for academic programs:
researching target markets and pertinent data/information; building market intelligence; determining strategies/tactics that will best communicate with target markets; creating a media plan; budgeting; identifying key metrics for measuring effectiveness focusing on leadership positions in academic programs;
partnership opportunities or admissions leads. Coordinate with key internal stakeholders including deans, faculty, staff, development, alumni relations, graduate school, admissions, enrollment,
athletics and others as appropriate. Coordinate marketing planning with university units that have significant
marketing responsibilities, particularly with all admissions offices.
c. Marketing Implementation
Manage all facets of marketing plan implementation for academic programs. Conceptualize and write marketing copy, coordinating with copywriters in creative services. Identify and develop media opportunities to advance the specific academic programs and coordinate the implementation of media relations efforts with the
university's public relations department. Coordinate website development, including content management, for identified academic program areas. Implement relevant social media plans/initiatives.
Conceptualize graphics, video, audio, and other visual assets, coordinating with
university Creative Services and Web Communications or contract service providers.
Manage internal approval processes with academic programs for media and marketing materials.
Manage media plans/buys and coordinate the production and placement
schedules with outside vendors including advertising, social media and promotional providers.
Ensure that all media buys and placements are closely connected with other
university campaigns to facilitate an integrated marketing approach.
Manage dissemination of mar/com materials to internal and external audiences as applicable.
Ensure that the university's identity standards are adopted and used within the context of the program.
Qualifications include a Bachelor's degree from an accredited institution of higher
learning in business, marketing, communications or related field and a minimum of five
years of experience in such fields; creative and analytical thinking; excellent and
demonstrated verbal and written communication skills, interpersonal relationship skills,
and planning skills; ability to manage multiple initiatives, nurture productive working relationships and partnerships, and implement university messaging to external stakeholders; experience in using marketing research and quantifiable marketing efforts; demonstrated ability to develop and implement marketing plans; and work
collaboratively within a team environment. Experience in a university setting is preferred.
Salary and Benefits
Pay Rate $60,000 annually. Benefits available include health, life, and dental insurance,
as well as a selection of several defined contribution retirement programs. Dependents
and spouses of UNC Employees who are employed as 0.5FTE or above are entitled to
and eligible for Dependent Tuition Grants. These tuition grants will cover in-state tuition
charges. Further requirements may exist. Other benefits may be available based on position.
Application Materials Attach resume and cover letter electronically. Contact if you
have any questions about this position. Additional Requirements
Satisfactory completion of a background check, educational check, and authorization to
work in the United States is required after a conditional offer of employment has been
made. The successful candidate must submit original transcripts within one (1) month of hire.
Contact: University of Northern Colorado
Online App. Form: