Market Research Analyst, CPG
Daymon - Stamford, CT

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Well known as a retail industry leader, Daymon Worldwide has evolved from its roots as a Private Brand pioneer into a full-service retail branding and sourcing company with a global presence. Daymon’s portfolio of companies has expertise across a full array of retail services, including Private Brand Development, Strategy & Branding, Sourcing & Logistics, Retail Merchandising and Consumer Experience Marketing. Daymon Worldwide provides its leading-edge services through multiple business units organized under one corporate umbrella. As a company of 22,000 associates operating on six continents, we bring an enterprise-wide window to the world and real-time experience that is surpassed by none.

Position Summary:

This position will be responsible to provide analytical support (category/account reviews, trend research, new item analyses, consumer insights, etc.) for a single Supplier. The role will work collaboratively with Supplier key contact to prioritize projects.

Duties, Responsibilities and Expected Contributions

· Provide category analyses and advanced consumer insights using a range of syndicated and non-syndicated data sources, for example: Nielsen Nitro, Homescan, Spectra, MRI, Euromonitor, Planet Retail, Netbase and Mintel GNPD

· Prepare category reviews to include industry and trend analyses

· Be a recognized leader in the knowledge of research tools

· Access relevant information, interpret results and draw conclusions to support the business case for each project

· Collect and organize disparate pieces of information into a clear and concise business case; present internally and to customers

· Develop templates and standardized processes that support the team

· Track performance of marketing programs, new item introductions, new packaging, reformulations, plan-o-gram revisions, advertisements, etc.

· Facilitate knowledge sharing through training, mentoring

· Provide functional direction to junior associates to accomplish team objectives


• 2-5 yrs experience in analytics, category management, planning and/or consulting with top-tier CPG, syndicated data partner or retailer

• Bachelors degree required, MBA preferred

• Proven, in-depth understanding of category management methods, fact-based selling, marketing and planning

• Hands-on experience with syndicated tools & resources such as Nielsen, IRI, Spectra, MRI, etc.

• Demonstrated ability to deliver insights from data

• Advanced PC skills (Excel, Powerpoint, Word)

• Success working with cross-functional teams in a fast-paced environment

• Strong communication skills, both verbal and written plus strong presentation skills

• Self-starter; ability to independently set priorities and multi-task