Market Segment Manager
Suddenlink - Dallas, TX

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: Responsible for the development and implementation of programs and strategies that will maximize the Suddenlink Communications market share and subsequent telecommunications product/service penetration through the acquisition of new business in a particular industry segment including, but not limited to, new-build and existing, multi-family and single-family residential project business.

Essential Functions:
 Analyze, develop, and execute on community and public relations activities, media relations, product launches, and related functions
 Analyzes market conditions and participates in the negotiation of competitive telecommunications agreements based on strategic, financial, legal and operational criteria
 Develop and implement a request tracking process to ensure the visibility and proper disposition of requests through industry specialist channels
 Maintain and develop relationships with existing and prospective customers.
 Assist in the development of marketing, advertising, and promotional materials and strategies utilized in retaining and acquiring business within the industry segment
 Oversee promotional and incentive programs with builders/developers
 Responsibility for revenue growth and budgeting within the new build segment
 Coordination and Leadership
 Materials and Promotional Items
 Programmer Coop / Campaigns / Promotions
 System Communication
 Campaign Rollout
 Champion a sales culture
 Incentive Rollout
 Promotional Campaign Rollout
 General Marketing Information
 Collateral Materials – up to date / in stock
 Training
 Materials
 Promotions
 Training (sales culture)
 Field initiatives, incentives, offers, etc…
 Visits, relationships, training
 Maintain relationships with locally leadership and with builders/developers
 Constant eye on local competition

Position Requirements

Minimum Position Qualifications:
 Bachelor's degree in area of expertise or closely related area required; minimum of 2 years experience in a telecommunications, marketing or related field; and/or combination of education and experience in industry segment
 Related business experience will be taken into consideration
 Requires a self-starting attitude with a strong work ethic
 Ability to thrive in an ever-changing, fast-paced work environment
 Ability to analyze a problem and logically determine a plan to solve the problem
 Ability to organize work effectively, conceptualize and prioritize goals, and exercise independent judgment based on an understanding of organizational policies and activities
 Ability to plan, implement, evaluate and report work activities
 Ability to effectively communicate in verbal and written forms
 Ability to establish and maintain effective work relationships with users and others

Physical Requirements:
 Work split between office and field, ability to travel from 25% to 50% is required
 Must be able to lift up 25 pounds
 Must be able to work on a PC or computer terminal up to a full work shift/day
 Must be able to speak fluently to communicate sales proposals and other company information to employees, customers, and prospects
 Must be able to operate standard office equipment
 Must be able to climb stairs
 Must be able to use all extremities
 Must be able to stand and/or sit for long periods of time; must be able to bend, stoop, walk, and sit

Suddenlink - 11 months ago - save job
About this company
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Cequel Communications, which operates through subsidiary Suddenlink, provides cable TV, high-speed Internet access, and phone...