Marketer
Thomson Reuters - Eagan, MN

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Primary Objective(s)

The
Marketer for Westlaw/WestlawNext will drive profitable business growth in
Thomson Reuters, Legal, through the development and execution of strategic
marketing campaigns that distill product and service benefits to their essence,
distinguish their unique value from competitors in dramatic ways, and target
customer segments with customized approaches that substantially increase new
sales & revenue and improve customer retention, with a primary focus on the
North American legal market.

This
Marketer will partner with New Product Development, Segment Marketing, Creative
Services and Sales & Account Management to hone the value proposition of
our offerings for different customer segments to maximize profitable growth,
and will execute on
cross-segment product strategy initiatives.
Job duties include executing on marketing campaigns and strategies,
creating key marketing messaging and materials, team support and competitive
product monitoring/communications. This
position will primarily be
responsible for the Product Enhancement process of Westlaw/WestlawNext and the
ability to articulate product features and enhancements in a clear, concise and
technical manner. Deep product knowledge
of Westlaw/WestlawNext is necessary for success in this role.

Key Responsibilities

Develops
and executes cross-segment marketing strategies that maximize product sales,
revenue, and retention. Produces
and executes marketing campaigns that effectively communicate unique and
substantial value as compared with competitive offerings. Creates
and assists with the development of marketing programs and materials to drive
awareness and understanding of product and service value for our internal sales
and account management teams as well as for customers and potential customers. Analyzes
campaigns for impact on new sales, new revenue, and retention, making changes
quickly where needed to improve performance. Manages
the monitoring and communications of new WestlawNext content/migrated content. Partners
with eLearning, NPD and segments to review and ensure consistent WestlawNext
positioning across products and programs.

We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.

Required:
Four-year college degree. Strong project management
capabilities with the ability to prioritize and make adjustments as
necessary.

Strongly

Preferred:
JD and practical legal
research experience with Westlaw, WestlawNext and/or other legal technology
products. Experience with website
maintenance, WordPress experience. 2-4 years of marketing or
marketing-related experience. Strong presentation
skills and the ability to work collaboratively and effectively across multiple
groups. Demonstrated strong
written and verbal communication skills and experience. Knowledge of legal market
and current trends

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

More information about Thomson Reuters can be found on thomsonreuters.com.

According to the U.S. Citizenship and Immigration Services (USCIS), the
H-1B visa cap has been met for the 2013 fiscal year (October 1, 2012-September 30,
2013).

Thomson Reuters - 22 months ago - save job - block
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