Marketing & Outreach Manager
Moodys - San Francisco, CA

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Further information about "working at Moody's" is available at our Careers Page at www.moodys.com
The Role

Located in either New York or San Francisco, the Events and Outreach Manager will develop and project manage the strategic events plan which promotes and showcases Moody's Analytics product-set via premium, market and mass market activities. Key responsibilities include:

Strategy and Project Management:
  • Develop the strategic outreach program which meets broad business objectives
  • Execute the full event plan in accordance with the program and in line with targets and benchmarks
  • Develop, apply, and share best practices across the global events teams
  • Utilize discretion in planning various events, including complex multi-media programs
  • Ensure programs are executed in accordance with Moody's event standards and escalate, mitigate and resolve problems, including onsite management
  • Effective project management, collaboration and continual review and improvement of processes, practices and systems
  • Ongoing evaluation and adaptation of events plans to meet current business needs
  • Keep abreast of wider industry initiatives and trends - to report regularly to the business and enhance future strategic planning
Stakeholder Management:
  • Secure alignment of the strategic plan
  • Act as single point of contact working with MDs, Product Strategy, Analysts and Sales
  • Establish and manage relationships with key third party event organizers and vendors, including sourcing contract negations and sponsorships
Reporting:
  • Responsible for the collection and analysis of events data; measurement and reporting of activities including attendance, feedback and trends
  • Preparation and delivery of presentations to senior management and/or key stakeholders at regularly scheduled intervals
  • Identify qualitative and quantitative measures, establish metrics, including Return On Investment (ROI)
Budget Management

  • Exercising judgment and good business sense in spend of events and LOB budgets
  • Responsible for the budgeting and tracking of all events, including forecasting and accruals; ensure all invoices received, coded and processed in a timely fashion
  • Ensure events program is delivered within or under budget
Marketing Communications

  • Develop new marketing/outreach strategies for specific and more general activities in order to increase retention, raise awareness, and generate new business activity
  • Identify target audiences and coordinate the building of invitation lists
  • Ensure that appropriate marketing communication mix is implemented for pre- and post-event communications, moodys.com and third party advertising
  • Apply brand guidelines in accordance with corporate standards
  • Bachelor's Degree is required
  • Minimum five years experience of managing a portfolio of events in a financial services organization
  • Project management skill set/certification preferred
  • Marketing skill set including data and campaign management
  • Budget management, forecasting and reporting
  • Well developed IT skills including Word, Excel, PowerPoint, Access, CRM
  • Good written, verbal and analytical skills
  • Good interpersonal skills and the ability to build strong professional relationships at all levels
  • Highly organized and efficient team player
  • Excellent attention to detail
  • Work pro-actively and multi-task; work to tight deadlines and under pressure
  • Work independently, using own initiative and without close supervision
  • Ability to ensure ongoing self development
  • Independent travel to events
  • Bachelor's Degree is required
  • Minimum five years experience of managing a portfolio of events in a financial services organization
  • Project management skill set/certification preferred
  • Marketing skill set including data and campaign management
  • Budget management, forecasting and reporting
  • Well developed IT skills including Word, Excel, PowerPoint, Access, CRM
  • Good written, verbal and analytical skills
  • Good interpersonal skills and the ability to build strong professional relationships at all levels
  • Highly organized and efficient team player
  • Excellent attention to detail
  • Work pro-actively and multi-task; work to tight deadlines and under pressure
  • Work independently, using own initiative and without close supervision
  • Ability to ensure ongoing self development
  • Independent travel to events
Moody's Analytics division at Moody's is responsible for distributing a wide variety of credit services to a broad target audience among financial market participants. Our product offering includes:

  • Credit Ratings
  • Fixed Income Research
  • Quantitative Risk Products
  • Valuation Models
  • Evaluated Pricing
  • Credit Training
  • Economic Models
  • Economic Data
  • Credit Scoring Modeling
Our customer base consists of banks, insurance companies, institutional investors and firms actively managing credit risk.

The Customer Service Group within Moody's Analytics supports the relationship with clients by helping them get the most value from their products and services.
Moody's is an equal opportunity employer.

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