Marketing Administrator
M & T Bank - Wilmington, DE

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3CN74

Description

:

Basic Function:
Assist in the development, creation, and implementation of advertising, promotional, and marketing

support materials and programs, and market research procedures and strategies.

Responsibilities:
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Responsible for a marketing function dependent upon assigned department.

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Assist in the development of marketing programs that meet business client’s requirements while ensuring compliance with bank policy.

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Prepare proposal, presentation and communication materials.

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Coordinate and administer internal and external marketing literature.

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Collect and evaluate data on customers, competitors, and product and services markets to estimate market penetration.

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Prepare reports on various analyzes of present and potential markets.

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Perform other related assignments as requested by management.

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The position is participates in the research and analysis of products and services to maintain and promote the bank’s marketing program.

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The position has interaction with both internal bank personnel and external contacts such as vendors and industry business associations.

Basic Qualifications:
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Bachelor’s Degree in Marketing or the equivalent in work experience.

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Technical Skills

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Proficient in Excel, Word, Access and other software programs utilized by department

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Knowledge of mainframe systems

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Ability to interact with all levels of personnel

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Excellent verbal and written communication skills

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Excellent presentation skills

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Strong analytical ability

Primary Location

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Delaware-Wilmington-Wilmington Center

Schedule

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Full-time

Job Posting

May 21, 2013, 8:09:38 AM

Unposting Date

Ongoing

M & T Bank - 15 months ago - save job - block
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About this company
278 reviews
M&T Bank is considered one of the country's most highly regarded regional banks. We were founded more than 150 years ago in Western New...