Incumbent serves as a Marketing Analyst, responsible for planning, analyzing, and optimizing the direct marketing program and providing actionable business intelligence and recommendations to drive customer acquisition and retention.
Creates and maintains marketing reports and dashboards to communicate meaningful and actionable results to support the Executive, Marketing, Planning, Web, and Operations teams.
Analyzes, forecasts, and develops strategies to improve new member acquisition.
Designs, implements, and analyzes marketing tests to improve and optimize direct marketing projects.
Illustrates data graphically and translates complex findings into written text.
Additional responsibilities as assigned.
Possession of an undergraduate degree in business, marketing, or related degree.
2 years of experience in an analytical role preferred.
KNOWLEDGE, SKILLS AND ABILITIES:
Knowledge of accounting, economics, marketing, mathematics, statistics and analytics.
Skills in complex problem solving, judgment, critical thinking and decision making.
Advanced computer skills are required. This position requires a high proficiency in excel spreadsheet modeling, regression analysis, data mining, and scenario analysis.
Ability in analysis including comparative ROI, cost-benefit, and basic statistical models.
Ability to interact at all levels of the company and with external parties maintaining effective communication, both written and spoken.
Ability to be highly organized with an emphasis on accuracy and timeliness.
Ability to tolerate stress and be adaptable, flexible, persistent, versatile and handle multiple projects and re-prioritizations.
Ability to organize information and have attention to detail and accurately follow procedures.
Ability to maintain self motivation and to work independently and in team environments.
Ability to piece together conclusions and apply rules to produce answers that make sense.
Ability to break down complex information into a concise message for decision makers.
Ability to sit the entire work day viewing a computer monitor.
Ability to occasionally works more than 40 hours per week.
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