Marketing Analyst
Columbus McKinnon Corporation - Amherst, NY

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Columbus McKinnon Corporation (NASDAQ: CMCO) is a leading designer and manufacturer of material handling products, systems and services which efficiently and ergonomically move, lift, position or secure material. Columbus McKinnon’s key products include hoists, cranes, actuators, chain and forged attachments. The Company’s products serve a wide variety of commercial and industrial applications that require the safety and quality provided by Columbus McKinnon’s superior product design and engineering know-how. The Company’s stable of well known brand names include CM, Coffing, Duff-Norton, Pfaff, Shaw-Box and Yale. These brands hold a commanding share in the U.S. market and a growing presence abroad. Headquartered in Amherst, NY, Columbus McKinnon has a long and rich history of accomplishments dating back to 1875.

We are currently seeking a Marketing Analyst to join our Marketing team. The Marketing Analyst will be responsible for analyzing sales, market, and competitive data and providing insights on trends and themes which can help the leadership team develop strategic plans. The Marketing Analyst will also be responsible for mining databases to identify opportunities within existing vertical markets and new markets to target.

Essential Duties and Responsibilities
  • Internal data collection using CMCO Business System.
  • Utilize existing external databases for share and market data. Submit market share information to appropriate sources and develop reports once final summary data is provided.
  • Summarize and provide insights on the data analysis.
  • Identify new data sources and develop new reports to help the team meet business and sales objectives.
  • Preparation of reports using Microsoft Access, Excel and PowerPoint.
  • Examination of emerging markets to increase sales of existing products.
  • Research and identify markets for new products.
  • Development of program and processes to monitor user trends.
  • Support the Industry Market Specialist team with project and end user information
  • Work with MARCOM team to develop targeted contact list for various mailings and e-blasts
  • Participate in Search Engine Optimization (SEO) efforts
  • Complete website user analysis and develop actions based on data
  • Other duties as assigned
To perform this job successfully, an individual must have critical thinking skills, be self-motivated, and perform essential duties at an above average level. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience
Bachelor's degree (B. A.) from four-year college or university in business, engineering or computer science. 5-7 years marketing research and/or statistics experience. Experience in translating data to actionable insights.

Mathematical Skills
Ability to apply advanced mathematical concepts. Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.

Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to create reports, charts/graphs and business correspondences. Ability to effectively present information to individuals, or groups, and respond to questions from sales personnel and customers.

Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Computer Skills
To perform this job successfully, an individual should have knowledge of Database software; Internet software; Manufacturing software; Order processing systems; Project Management software; Spreadsheet software and Word Processing software.

Other Requirements
Strong data collection and analytical skills; strong organization, computer and communication skills; ability to interface with variety of outside sources including research firms and government agencies; exposure to international markets a plus; ability to take ownership of projects from conception to completion

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is required to speak and hear. The employee is required to stand, walk, sit, use hands and fingers, handle, or feel objects, tools, or controls, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and the ability to adjust focus.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Location of Position
Amherst, NY

Columbus McKinnon Corporation offers:
A Dynamic Company Culture
Comprehensive Benefit Package
Competitive Compensation Plans

To Apply

If interested in applying for this position, please send your resume to Jody Adolf at .

E.O.E. M/F/V/D

About this company
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Columbus McKinnon (NASDAQ: CMCO) is a leading worldwide designer, manufacturer and marketer of material handling products, systems and...