Marketing Analyst
Logic Solutions Inc. - Ann Arbor, MI

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DESCRIPTION

Logic Solutions is a leading full-service software development house offering website design and programming, customized web and mobile apps, and application integration. We have more than 300 clients ranging from universities, healthcare corporations, non-profits, automotive OEMs, industry consortiums, Fortune 500 companies, and software firms. Our services include business analysis, user interface design, usability analysis, solution architecture, web and mobile programming, application integration and hosting.

DUTIES

  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Monitor industry statistics and follow trends in trade literature.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Learn and use Showcase, the company's mobile app product, to disseminate marketing materials to the sales team
  • Work with the sales team to ensure they have appropriate collateral to meet sales goals
  • Contribute to the creation of new marketing campaigns and creative concepts
  • Interact with the graphic design team to ensure artwork meets the goals of marketing and branding endeavors
  • Post content to the company's websites
  • Assist the Director of Marketing with other duties as necessary
QUALIFICATIONS

1.A minimum of 3 years marketing or sales administrative experience;
2.Proficiency with Microsoft Office Suite, Constant Contact, Adobe Photoshop (or similar software
3.Excellent communication skills, including content writing
4.Bachelor's degree in marketing or business
5.Be able to operate under pressure and meet deadlines
6.An understanding of content management systems
7.Sound understanding of the principles of marketing
8.Experience with Google Analytics
9.Knowledge of SEO tactics and methodologies
10.Experience with mobile technology
11.Strong understanding of new technologies and how they can be applied to marketing
12.Excellent copywriting skills - ability to rework technical text for a broader audience
13.Creativity
14.Good attention to detail.
15.Team player - works to ensure team goals are met or exceeded
16.A great attitude!
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Monitor industry statistics and follow trends in trade literature.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Learn and use Showcase, the company's mobile app product, to disseminate marketing materials to the sales team
  • Work with the sales team to ensure they have appropriate collateral to meet sales goals
  • Contribute to the creation of new marketing campaigns and creative concepts
  • Interact with the graphic design team to ensure artwork meets the goals of marketing and branding endeavors
  • Post content to the company's websites
  • Assist the Director of Marketing with other duties as necessary

Logic Solutions Inc. - 15 months ago - save job - block
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About this company
Logic is a fast-growing firm providing: Full-service web products and consulting, including Intranet, EDI and Website Management products...