Marketing Analyst
MMB - Boston, MA

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Job Description As the Marketing Analyst at MMB, you will provide actionable insight in support of our clients marketing efforts to make their programs smarter and more impactful.This is an excellent career opportunity for an entrepreneurial individual who is looking to collaborate with a team of innovative, driven, seasoned advertising professionals, on high profile accounts. MMB provides the benefits of big agency clients, in a mid-sized agency environment.You will maximize our clients return on marketing investment (ROMI) through ongoing marketing program analysis (digital, media and direct), website measurement, disciplined testing, and results-based performance management. Youmust be a hands on analyst who dives into the data, interprets it and turns it intoactionable insights & recommendationsfor clients.

Essential Functions/ What You Will be Doing

Design and conduct analyses in support of marketing initiatives (e.g. direct mail, online advertising/ media performance, email, mobile)

Provide program ROI & data-driven actionable insights

Develop KPIs and holistic dashboards for presentations to senior management team

Work with internal team to identify opportunities for optimization of marketing campaigns and provide recommendations to improve program performance

Function as the business owner of the database and web analytics tools (e.g Google Analytics, Omniture, DART, etc)

Typical Deliverables/Duties:

Develop test & measurement plans, conduct campaign analyses and prepare client presenatations

Weekly, monthly reports (Site Dashboards, Excel, PowerPoint) as well as fulfull ad hoc reporting and data requests

Development of dashboards for senior clients

Website behavior and customer experience analysis

Effective and persuasive presentations (verbal and written) for project teams and business leaders

Qualifications Bachelors degree in Business, Finance, Statistics, Economics, or Marketing

Agency experience is required.

5-8 years of professional experience in digital / direct marketing, advertising, or consulting.

Intellectually curious and a creative thinker

Strong quantitative and qualitative skills with proven data interpretation abilities

Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents

Strong interpersonal skills. Must be able to work well in a team environment

Demonstrated time management and project management skills

Experience with Microsoft PowerPoint, Word, Excel

Additional Information All your information will be kept confidential according to EEO guidelines.

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