Marketing Analyst
Practice Fusion - San Francisco, CA

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Provide ROI analysis of all marketing campaigns

Building conversion and activation funnels with major milestones

Analyze and drive optimization of acquisition and spend thru the SEM/SEO channels

Building dashboards to summarize key business metrics for Marketing and Product teams

Provide customized reporting and recommendations in support of ongoing business decisions or initiatives

Support the email marketing team on user targeting campaigns

Analyze the data from A/B tests to provide insights and recommendations on action items

Manage market segmentation, targeting, and position exercises

Generate ad hoc reporting and analysis as needed

Communicate results to key stakeholders in order to support informed business decisions by providing in-depth analysis and recommendations.

Requirements:
2-4 years working in analytics, preferably supporting marketing or product teams.

Experience in analyzing key online marketing channels such as SEM, SEO, and display

Experience in using Google Analytics or other comparable online marketing tools

Experience with statistical software packages such as SAS or STAT or R

Experience with data visualization software such as Tableau

Strong knowledge of SQL, Excel, PowerPoint, and relational databases.

Comfortable presenting data to upper management and customers

Degree in Statistics, Mathematics, Business Administration or related degrees

Practice Fusion - 19 months ago - save job - block
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