Provide ROI analysis of all marketing campaigns
Building conversion and activation funnels with major milestones
Analyze and drive optimization of acquisition and spend thru the SEM/SEO channels
Building dashboards to summarize key business metrics for Marketing and Product teams
Provide customized reporting and recommendations in support of ongoing business decisions or initiatives
Support the email marketing team on user targeting campaigns
Analyze the data from A/B tests to provide insights and recommendations on action items
Manage market segmentation, targeting, and position exercises
Generate ad hoc reporting and analysis as needed
Communicate results to key stakeholders in order to support informed business decisions by providing in-depth analysis and recommendations.
2-4 years working in analytics, preferably supporting marketing or product teams.
Experience in analyzing key online marketing channels such as SEM, SEO, and display
Experience in using Google Analytics or other comparable online marketing tools
Experience with statistical software packages such as SAS or STAT or R
Experience with data visualization software such as Tableau
Strong knowledge of SQL, Excel, PowerPoint, and relational databases.
Comfortable presenting data to upper management and customers
Degree in Statistics, Mathematics, Business Administration or related degrees
Practice Fusion - 19 months ago