Marketing Analyst
VerticalResponse - San Francisco, CA

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VerticalResponse is an award-winning online marketing platform headquartered in beautiful downtown San Francisco. We provide a full suite of self-service, affordable marketing tools to help business and organizations grow, including email marketing, social media marketing and online event marketing.

We're fun and diverse; we work hard and play hard. When we release a new feature or product into the wild, it's immediately used by thousands of small businesses and non-profits. It's nice to hear our customers say, "We can't succeed without your marketing tools!"

But don't just take our word for it. In 2012, we were named one of the best places to work in the Bay Area by the San Francisco Business Times. We've been on the Inc. 5000 list of fastest-growing companies every year since 2006, and we're also the No. 409 fastest growing company in North America on Deloitte's 2012 Technology Fast 500.

We’re profitable and growing fast, and searching for a few good people to join our fun, fearless team of superstars.

Description

VerticalResponse is looking for a Marketing Analyst to execute the day-to-day analytics and operations aimed to convert higher numbers of new sign-ups into verified sign-ups on through to first time purchase and loyal customers.
You will join a company that knows and loves marketing – our CEO is a direct marketer herself! You’ll work in an intensely collaborative and creative environment and get your hands dirty side-by-side with colleagues who live and breathe online advertising, social media, search, design, content marketing and more. We are obsessed with the latest marketing trends and technologies and making them accessible to our customers. Oh, and our team happy hours are epic!

The Job

Marketing analytics. Be able to integrate data from internal systems, Salesforce, Marketo, Google Analytics, KissMetrics and more to tell a story about what is driving the business. Please highlight your experience with these and any other related tools. Bonus points for custom reports demonstrating skills with these tools.

Define data, analytics, and reporting requirements for new initiatives across marketing tactics - Email Marketing, Paid Search, Organic Search, Affiliate Marketing, Display Marketing

Organize and manage cross-tactic marketing data

Support Marketing Managers with analytical insights and recommendations

Standardize and broaden marketing metric reporting and tracking

Develop new ways of viewing and analyzing marketing data

Conduct research on and provide insight into industry / competitive marketing trends

Improve marketing operations and increase efficiencies.

Stay informed about, communicate, and apply new or current trends and best practices in online marketing

Your Skills

Communication. Based on the above, you are going to need to excel at communicating complex ideas in simple, compelling bites. In particular, if you love to write, you will have plenty of opportunity to hone your skills.

Bachelor degree in Business, Economics, Statistics or related discipline

Excel master. Experience using Salesforce. Experience with Marketo, Google Analytics, and KissMetrics a plus.

1 to 4 years of business experience (ideally in SaaS)

Email marketing best practices knowledge and knowledge of email marketing success metrics a plus

Strong attention to detail

Proven analytical and problem solving skills

Highly motivated, takes initiative, and able to work independently on multiple projects and tasks in a fast-paced environment

Comfort level dealing with all levels in the organization from support to CEO

Strong interpersonal skills with ability to effectively operate with high energy, flexibility, and enthusiasm

Comfortable with public speaking

Comfortable with social media

Ability to travel as needed

Proof of eligibility to work in the US

This position reports to the Sr. Manager of Marketing Automation in San Francisco, CA