Marketing Analyst
Xtime - Redwood City, CA

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It's an exciting time to work at Xtime. Every day consumers and automotive dealers connect with each other using our software. Whether it's scheduling service appointments through a variety of devices (web, mobile phone, in-vehicle), looking up the repair history for your vehicle, or finding prices or promotions for repairs and maintenance, our ServiceCRM product has not only revolutionized the way people look for repair and maintenance services, but is also transforming how consumers, dealers, and manufacturers interact. Xtime is leading that transformation.

We are seeking a Marketing Analyst to work in our Redwood City, CA office.

Position Description:
The Marketing Analyst is a critical member the Marketing team responsible for assisting in the rollout and ongoing optimization of all CRM applications and marketing programs. The Marketing Analyst will specifically support the setup, execution and analysis of various marketing programs. They will also be responsible for data collection, organization, and analysis, which will contribute to the creation of a marketing database, campaign performance reports and insights. This role requires a working knowledge of database marketing, campaign management systems and performance analysis.

  • Support the setup and execution of marketing programs.
  • Interact with Xtime internal stakeholders to understand the requirements for each program; develop/write the segmentation, configure performance reporting, QA/QC the campaigns and test program elements prior to final delivery.
  • Create and maintain thorough process documentation, conduct data entry and work with various teams to identify, document, and communicate standard business processes as needed.
  • Collect, organize, and analyze data, and produce regular performance reports for both internal and client audiences.
  • Help identify insights and optimization opportunities from the data and compare campaign performance against historic benchmarks.
  • Enhance statistical methods for attributing the impact of various marketing communications on specific consumer actions or activities
  • Collect, analyze and report on other types of data, including online advertising data, website tracking data, and consumer demographic and behavioral data.
  • Provide input into campaign program plans, including the development of performance forecasts, data requirements, key success metrics, reporting schedule, and report templates.
  • Ensure that marketing campaigns are optimized against data findings, including identification of best-performing media sites, ad creative versions, and offers.
  • Evaluate current processes, technology and methods to identify scale and efficiency opportunities
Required skills:
  • Minimum 3+ years related experience
  • Strong working knowledge of CRM systems; database marketing; and campaign analysis design, implementation and administration
  • Experience with CRM and marketing automation software Intermediate Excel skills (Experience with Pivot Tables, V Lookups, Charts, spreadsheet modeling, report creation, and trend forecasting)
  • Knowledge of other reporting tools (MS Access, Power Point and Word)
  • Ability to create and run reports within Salesforce CRM or via Excel
  • Commitment to excellence and meeting deadlines
  • Highly analytical with excellent quantitative skills
  • Ability to work independently and as a member of various teams
  • Good knowledge and understanding of marketing programs.
  • A strong mathematical and quantitative ability; you must be very comfortable with descriptive statistics and quantitative reasoning.
  • Strong communication and presentation skills.
  • Strong attention to detail, process documentation, quality assurance/control and process improvement
Xtime is the leading provider of hosted Customer Relationship Management (CRM) software for automotive service departments in North America. Xtime has enrolled over 4,500 dealerships since the launch of its ServiceCRM platform and is the preferred provider for many of the leading global automotive manufacturers, including Lexus, BMW, Infiniti, Nissan, Mercedes, VW, Audi, Toyota, and Hyundai.

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Xtime is the leading retention solution for the retail automotive industry. The Xtime Retention System delivers a premium customer...