At Allianz Life Insurance Company of North America, we have built a team
and a culture that are as innovative as our products, and we continue to
grow because we help our employees to do the same. We believe that work
should be rewarding, and that good work should be rewarded. We offer
opportunity, and expect excellence. And we do this all with high ethical
standards and a commitment to our community. If you are ready to grow,
and if you want to be rewarded, Allianz is the place for you.Job Posting Title
Marketing Analytics and CRM Manager - Minneapolis, MNJob Purpose/Role
The Marketing Analytics and CRM (Customer Relationship Management) Manager has responsibility for the development and integration of analytics processes across the Marketing division. They will work cross-functionally across the business to identify and deliver on opportunities to increase the use of customer and distribution data to improve business processes and results. This person is also responsible for the ongoing management and improvement of Allianz Life's Sales CRM infrastructure and development of the Team that supports these systems and the CRM users across the organization.
Marketing Analytics- Develop marketing analytics processes and capabilities including:
Ongoing analysis and reporting on the effectiveness of marketing activities (campaigns, events, etc.) across multiple media and distribution channels
Identification and use of customer and distribution data to increase understanding of their needs, behaviors, and responses to marketing and sales efforts
Partnering with business leaders across the organization to integrate customer and distribution intelligence into their processes and drive business strategies
Development and maintenance of segmentation models for customers and multiple distribution channelsCRM Leadership and Change Management - Lead the ongoing CRM platform change efforts, developing a deep understanding of current CRM use across distribution and operations and identifying opportunities to improve technology to deliver improved user and customer experience across user groups
Project management - Lead cross-functional business projects that will deliver customer intelligence capabilities across the organization Manage and develop a high performing team including coaching, mentoring and formal career development plans
- 4- 5 years experience required: Managing multiple databases, data mining applications and campaign management systems.
- Four-year degree required: Degree in business, statistics, or other related field.Preferred:
- Management experience
- 4 or more years of experience with CRM systems. Experience with Salesforce.com preferred
- Familiarity with statistical modeling / analytics and ability to translate findings into business insights
- Advanced degree preferred: MBA or advanced degree in business or statistical analytics.
Why Allianz? We provide benefits for your career and life that are a
cut above the rest. From day one, you are eligible for benefits
including medical, dental, 401(k), annual paid leave and tuition
assistance. In addition, after a designated period of time you are
eligible for disability coverage, stock purchase program and much more.For more information, please visit us on the Web at:
CareerBuilder - 10 months ago
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