Marketing Analytics Lead
Barclays - Delaware

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Headquartered in Wilmington, Del., Barclaycard US creates customized, co-branded credit card programs for some of the country's most successful travel, entertainment, retail, affinity and financial institutions. The business employs 1,300 associates.

Barclaycard, part of Barclays Global Retail Banking division, is a leading global payment business that helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed.

The company is one of the pioneers of new forms of payments, and is at the forefront of developing viable contactless and mobile payment options for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the British Government. Barclaycard partners with a wide range of organizations across the globe to offer their customers or members payment options and credit.

Barclaycard operates in the United States, Europe, Africa and the Middle and Far East.

Barclays Bank Delaware seeks a

Marketing Analytics Lead

for its

Wilmington, DE


Lead internal consulting projects to optimize customer loyalty and rewards programs. Gather and analyze data on customer performance, preferences and needs, and complete quantitative analyses using statistical software packages such as SAS/SQL and UNIX. Provide analytical support for new product development initiatives by identifying opportunities and potential markets to drive customer engagement and profitable growth. Develop business cases and profitability projections to evaluate new marketing investment proposals. Research market conditions and recommend test/control methodologies for marketing strategies and track performance of past initiatives to recommend future improvements. Collaborate with U.S. Cards, Marketing, Finance and Technology to drive cross-functional efforts to improve bottom-line performance. Prepare and deliver strategic recommendations to senior management.


Master's degree or foreign equivalent in Mathematics, Statistics, Engineering, Finance, Economics, Operations Research or related quantitative discipline and 3 years of experience in the offered position or as a Project Manager/Marketing Analyst, Risk Analyst, or closely related analytics position, in credit card industry. Experience must include: Utilizing statistical analysis, Unix and SAS/SQL for data analysis and manipulation and modelling, and presenting recommendations to senior management; utilizing knowledge of credit risk and/or marketing analytics to develop strategies for optimizing the performance of credit card rewards and loyalty programs; and Developing marketing strategies to support new product development and initiatives. 40 hrs/wk. Barclays is an EEO/AA employer.

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