Marketing Assistant
CFA Institute - Charlottesville, VA

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The Marketing Assistant Intern will assist the Candidate and Member Development team.

The position will be based in Charlottesville, Virginia and report to Marketing Specialist

Essential Functions
  • Monitor multiple social networks and develop regular reporting to help evaluate engagement efforts and inform stakeholders
  • Develop and implement a digital marketing campaign in support of candidate recruitment efforts for the CFA and CIPM Programs
  • Research global email marketing best practices and privacy laws in key markets to inform our training program
  • Audit current email marketing program and evaluate metrics to provide recommendations for improvement
  • Support existing initiatives for our educational programs and member engagement efforts such as the launch of Claritas, promotional efforts, and member communications.

  • Enrolled in a four-year degree program. Communications, Marketing, and Business majors preferred
  • Demonstrate strong communication skills
  • Must be able to multitask and work both collaboratively and independently
  • Experience and interest in digital marketing, particularly emerging social media and email marketing
  • Efficient in Microsoft Word with strong Excel knowledge
  • Previous experience with email marketing platform or Dreamweaver is helpful

Physical Requirements
Energy to put in the hours of concentrated work necessary to achieve goals, while maintaining a positive attitude.

This job description is a summary of job requirements and duties and is not intended to be an exhaustive list of all areas of responsibilities.

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