Marketing Automation Specialist
Appcelerator - Mountain View, CA

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Appcelerator is the leading platform for rapidly developing and managing cloud-connected native mobile applications using web technologies. We have big plans for growth and are aggressively hiring for our HQ office. This is an opportunity to join one of the hottest fast-growing start-ups in the mobile industry!

Appcelerator is looking for a Marketing Automation Specialist to build, manage and improve our lead generation and nurturing programs. If you have a passion for enabling next-generation demand generation programs utilizing Marketing Automation, CRM, and other Enterprise software solutions, then this is a perfect role for you. We’re looking for high energy, data-driven, and creative marketing talent that is excited by the idea of constantly rethinking and reinventing how marketing can be done.

RESPONSIBILITIES:
Manage marketing & sales automation technologies, including Marketo, Eloqua, Salesforce.com and other marketing technologies.

Identify and refine lead scoring rules to prioritize sales efforts on the hottest leads and opportunities.

Gather feedback about leads from the sales team and provide input to the marketing team to improve marketing campaigns, lead quality and lead volumes.

Architect and lead continuous improvement of interconnected marketing & sales processes in support of demand generation and sales pipeline development.

Identify, track and report on relevant business metrics on forecasted and actual demand generation and sales pipeline.

Executing, integrating, maintaining, reporting and optimizing marketing automation programs designed to capture, nurture and convert prospects.

Implement automation for marketing campaigns and programs

Daily analytics reporting on lead flows, campaign performance, and lead to revenue conversion metrics

Provide expertise and best practices in implementing nurturing programs utilizing Marketo, Eloqua and other data sources

REQUIREMENTS:
Minimum of 2-3 years work experience administering Marketing Automation (e.g., Eloqua, Marketo)

Two years experience with CRM systems (e.g. Salesforce.com) preferred

Marketo/ Eloqua Certification or training a major plus

Salesforce.com certification a major plus

Experience working with Wordpress is a plus

Exceptional proficiency at learning complex software solutions

Understanding and experience in B2B lead to sales process and buying stages with a process-based approach to lead management

Metrics driven and results oriented with demonstrated analytical skills

Ability to multi-task, prioritize, take on responsibility and work well under deadlines

Excellent team player with strong project management and communication skills

Business Analyst experience a plus

BA/BS degree required

If you are in search of an opportunity for a company that fosters innovation and creativity, while delivering cutting edge mobile technologies, then visit jobs.appcelerator.com to learn more about our open positions and submit your resume today.

Appcelerator is an Equal Opportunity Employer. We welcome job applications from qualified individuals without regard to race, color, creed, religion, ancestry, national origin, age, sex, pregnancy, marital status, sexual orientation, physical or mental disability, or any other protected characteristics.

Appcelerator - 23 months ago - save job - copy to clipboard - block
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